Digital Marketing Manager, Advertising

T-Mobile•New York, NY

1d•Onsite

About The Position

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees! T-Mobile Advertising Solutions (T-Ads) is looking for a metrics-obsessed Digital Marketing Manager who will be responsible for planning, implementing and analyzing the results of digital marketing programs to support our goals across multiple business lines globally. The role will focus on defining and delivering a comprehensive digital marketing strategy for T-Ads, driving client acquisition and brand awareness through successful email, social media and paid advertising campaigns. You will drive and implement marketing plans that leverage paid, owned, and earned media to align with the business priorities and drive measurable results. It also involves organizing and producing content for campaigns that will resonate with T-Ads varied B2B audiences and ensuring all communications follow brand guidelines.

Requirements

Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent (Required)
Monitor campaign results and impact on pipeline goals (Required)
Provide recommendations and implement campaign optimizations and adjustments when needed (Required)
Proven history of creating, implementing and measuring B2B digital marketing programs to acquire and engage customers (Required)
Outstanding creative and interpersonal skills to develop top-notch copy, content and other representations of the T-Ads brand (Required)
Ability to collaborate with multiple stakeholders to develop marketing strategies and prioritize across business line needs. (Required)
At least 18 years of age
Legally authorized to work in the United States

Nice To Haves

4-7 years Marketing experience in authoring and executing global marketing plans in a B2B environment (Preferred)
Less than 2 years Delivering omni/multi-channel integrated digital marketing campaigns at scale. (Preferred)

Responsibilities

Work with marketing leads to develop a full-funnel marketing plan that supports all business line goals.
Identify and target relevant businesses and individual decision-makers within T-Ads key audiences of brand marketers, agency professionals and digital signage operators.
Implement a variety of multi-touch campaigns that include inbound, outbound, email and organic/paid social programs
Leverage data, analytics, and segmentation to identify insights and translate them into actionable marketing plans that improve performance.
Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance.