Digital Marketing & Events Co-op

Dentsply Sirona, Inc•USA Home Office, --

About The Position

The Marketing & Events Co-op is a year-long, part-time opportunity designed for students interested in gaining hands-on experience across both digital marketing and event management. Working closely with Dentsply Sirona's Commercial Marketing team, co-op students will help plan and execute SureSmile growth initiatives while supporting local field marketing efforts. Each co-op will begin the year with a primary area of responsibility—either Digital Marketing or Event Planning. At the midpoint of the program, the co-ops will rotate responsibilities, allowing each student to gain meaningful experience in both disciplines while contributing to end-to-end campaign execution. This role provides exposure to strategic planning, marketing communications, influencer partnerships, project management, event execution, analytics, and cross-functional collaboration.

Requirements

Currently enrolled in a bachelor's degree program in Marketing, Business, Communications, Event Management, Project Management, or a related field.
Minimum cumulative GPA of 3.0.
Eligible to work in the United States without sponsorship now or in the future.
Available to meet the part-time hours requirement.
Strong written and verbal communication skills.
Excellent organizational skills with attention to detail.
Ability to manage multiple projects simultaneously.
Proficiency in Microsoft Office.
Experience with social media platforms and content creation.

Nice To Haves

Familiarity with Canva, Adobe Creative Suite, or similar design tools.
Interest in event planning or project management.
Experience leading student organizations or campus events.
Strong problem-solving skills and willingness to learn.

Responsibilities

Develop and execute social media content plans promoting SureSmile Days in the Cincinnati area.
Coordinate campaign calendars and digital marketing timelines.
Partner with university athletes and influencers to create localized marketing campaigns.
Create marketing assets, graphics, and promotional materials.
Monitor campaign performance and recommend improvements.
Assist with email marketing and digital communications.
Track engagement metrics and prepare campaign performance reports.
Support post-event analytics and recommendations.
Plan and coordinate SureSmile Day events at dental practices in the Cincinnati area.
Develop detailed project plans, timelines, and checklists.
Partner with Territory Managers and Marketing to execute promotional plans.
Coordinate logistics with participating practices.
Assist with scheduling, vendor coordination, and event materials.
Track milestones and ensure projects remain on schedule.
Support event-day execution when needed.
Capture lessons learned and support continuous process improvements.
Collaborate with Marketing, Sales, Territory Managers, and external partners.
Participate in campaign planning meetings.
Gain exposure to project management methodologies.
Present recommendations and project updates.
Build relationships with cross-functional stakeholders.
Support additional marketing initiatives as assigned.