Digital Marketing Designer

The Parking Spot • Chicago, IL

1d • $60,000 - $70,000 • Hybrid

About The Position

The Parking Spot is seeking a Digital Marketing Designer to join their Digital Marketing team. This role is responsible for turning brand strategy into high-performing assets for Email Marketing and Paid Media. The designer will work closely with the Digital Marketing and Brand Marketing teams to ensure assets are on-brand and optimized for conversion. This is a hands-on "maker" role where the individual will be the designer and producer for performance channels, with a focus on Email Marketing. The role involves creating assets and ad variants, and using performance data to iterate and improve results.

Requirements

• 2–4 years of experience generating creative assets for digital marketing campaigns.
• Hands-on proficiency in design tools (Photoshop, Illustrator, Canva, Figma, etc.), as well as emerging creative AI tools.
• Experience building and deploying emails in an ESP, preferably Salesforce Marketing Cloud; basic HTML/CSS for email template customization.
• Working knowledge of ad platform creative specs (Google Ads, Meta, etc.).
• Understanding of performance metrics and how creative decisions impact Open Rates, CTR, CVR, and CPA/ROAS.
• Strong eye for design and brand consistency, balanced with a data-driven, test-and-learn mindset.
• Excellent organizational skills and ability to manage multiple concurrent asset requests/deadlines.
• Experience working cross-functionally between commercial teams.

Responsibilities

• Generate on-brand email templates and visual assets for promotional email campaigns, then build those emails directly in an ESP.
• Manage the end-to-end execution of email marketing and mobile push campaigns: planning, creation, segmentation, QA, scheduling, and analysis.
• Ensure all copy aligns with each email’s creative direction.
• Manage the promotional calendar and partner with cross-functional teams (e.g. Revenue Management and Sales) to align promotions with company objectives.
• Design and produce static and animated assets for paid social, display, and programmatic campaigns (Google, Meta, Display Ads, etc.).
• Adapt and resize creative across formats, aspect ratios, and platform specs (stories, feeds, in-app, responsive email).
• Write or refine supporting ad copy, subject lines, and CTAs in partnership with copywriters/Brand Marketing.
• Launch creative A/B and multivariate tests across paid and email channels to identify top-performing concepts.
• Own creative-level performance metrics (CTR, CVR, CPA/ROAS) and translate data into actionable creative iterations.
• Develop and maintain a rolling test-and-learn calendar to combat creative fatigue and keep campaigns fresh.
• Serve as the connective tissue between Digital Marketing and Brand Marketing, translating brand guidelines, campaign themes, and visual identity into performance-ready assets.
• Manage asset requests, timelines, and feedback loops with both teams to keep production moving on schedule.
• Maintain and organize a shared creative asset library/versioning system.

Benefits

• Participation in and financial benefit from our shared employee ownership program
• Career development and growth opportunities
• Ability to gain exposure to all areas of the business
• Great benefits including Medical, Vision, Dental and a 401k plan
• Annual discretionary bonus program
• Team oriented, fun and friendly work environment
• Immediate opportunity to make a large impact

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed