Digital Marketing Copywriter

TCWGlobal • Tustin, CA

4d • Onsite

About The Position

We are seeking a strategic Marketing Copywriter with experience creating high-performing digital marketing content that drives engagement and conversion. This is an opportunity to bring ideas to life across the full customer journey, developing compelling, customer-first messaging that connects products with consumers and turns marketing strategy into action. We’re looking for a copywriter with handson experience developing campaign messaging across paid media, email marketing, ecommerce, landing pages, product launches, and lifecycle marketing. You’ll partner closely with Marketing, Design, Product Marketing, and Brand teams to create customer-first messaging that supports business goals while maintaining a consistent brand voice. If you’re energized by developing campaign concepts, translating product features into meaningful consumer benefits, and writing copy designed to perform across digital channels, this role offers the opportunity to make an impact across a wide range of marketing initiatives.

Requirements

• 4–6 years of professional copywriting experience focused on digital marketing and ecommerce.
• Proven experience writing Meta ads, email marketing campaigns, landing pages, PDPs, ecommerce listings, and paid digital campaigns.
• Strong portfolio demonstrating performance marketing work that drives engagement and conversion.
• Experience writing for consumer products, ecommerce brands, or digital marketing agencies.
• Understanding of digital marketing strategy, customer journeys, conversion optimization, and platform-specific messaging.
• Experience collaborating with Marketing, Brand, Design, and Product teams in a fast-paced environment.
• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.

Responsibilities

• Write conversion-focused copy across digital marketing channels, including Meta ads, Google ads, email marketing, landing pages, PDPs, ecommerce listings, websites, blogs, social media, video scripts, and campaign assets.
• Lead messaging development for product launches and integrated marketing campaigns from concept through execution.
• Translate technical product features into clear, benefit-driven messaging that resonates with consumers.
• Develop campaign concepts, headlines, CTAs, and messaging frameworks that support acquisition, engagement, and conversion goals.
• Optimize copy for digital channels using platform best practices across Meta, Google, Amazon, email, and ecommerce.
• Partner with Marketing, Design, Product, and Brand teams to align messaging with campaign strategy and business objectives.
• Review and refine copy based on feedback, campaign performance, and evolving marketing priorities.
• Manage multiple projects simultaneously in a fast-paced marketing environment.
• Maintain brand voice and messaging consistency across every customer touchpoint.

What This Job Offers

• Career Level: Mid Level