DIGITAL MARKETING COORDINATOR

GTRC • Suttons Bay Township, MI

30d • Onsite

About The Position

The Digital Marketing Coordinator Administrator assists in the management of all electronic marketing, website, database, and social networking activities for the Grand Traverse Resort & Casino (GTR&C) properties. This includes assisting with content management, email marketing, and social marketing for property websites such as Turtle Creek Casino and Hotel, Leelanau Sands Casino & Lodge, Crystal Shores Casino, Beach Fire, Heroes Cup, and GTRC Corporate. The primary goal is to continuously grow visitor traffic and online engagement for all three GTR&C property websites and social sites.

Requirements

• Must have a Bachelors Degree (B.A.) in Marketing related studies
• Two (2) or more years of Internet marketing experience
• Knowledge of the latest in e-marketing, including Web, social, and mobile marketing
• High level of proficiency in Word, Excel, Power Point
• Basic level of proficiency in Photoshop, InDesign, Illustrator, and Adobe Acrobat

Responsibilities

• Assist with the management of the Casino’s (GTRC) public websites daily, including but not limited to Turtle Creek Casino and Hotel, Leelanau Sands Casino & Lodge, Crystal Shores Casino, Beach Fire, Heroes Cup and GTRC Corporate, including content updates, graphics, and writing.
• Assist with daily content creation and regular management of the GTRC’s social networking program (e.g. Facebook, Instagram, YouTube, X, etc.) for all properties.
• Assist with the management of the GTRC’s Internet advertising campaigns, including third-party Search Engine Optimization (SEO) program and Pay Per Click (PPC) program.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level