Digital Marketing Coordinator

PHCNA•Wood Dale, IL

9d•$75,000 - $85,000•Hybrid

About The Position

PHCNA is seeking a strategic Digital Marketing Coordinator to collaborate with our Director of Marketing in developing and executing a comprehensive digital roadmap for PHCbi brand products. This role is ideal for a digital marketing professional who excels at optimizing tech stacks, managing CRM systems, and utilizing modern AI tools to drive customer acquisition and retention. If you are a collaborative team player who adapts easily to evolving priorities and enjoys creating tailored strategies for diverse audiences, join us and elevate our multi-channel digital presence.

Requirements

4+ years of experience in developing digital marketing strategies, maintaining social media, websites, and e-mail communications including PowerBi dashboard creation.
Bachelor’s Degree in Marketing, Media, Digital Marketing, Communications, required
3+ years’ experience working hands-on in marketing automation implementation, with preference for building campaigns through CRM systems, preferably MS Dynamics 365.
Proficient in Google Analytics, SEO, and newsletter platforms/tools.
Understanding of AI platforms and implementing AI to improve digital marketing and customer experience.
Deep understanding of audience segmentation, positioning, branding, messaging, and direct marketing.
Strong knowledge across all social platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube and others.
Strong knowledge of HTML and SiteCore.

Responsibilities

Assist Director of Marketing with developing and managing integrated and innovative marketing strategies and tactics for PHCbi brand products’ digital platforms, growing lead generation and traffic through digital efforts:
Analysis of PPC, SEO, organic and paid social, and programmatic digital activity
Establish and monitor benchmarks for campaigns and tactics
Define and build new processes/frameworks to address new marketing use cases as they arise
Recommend and Implement marketing tech stack improvements to support further enhancement of the digital marketing capabilities at PCHNA
Leverage marketing automation capabilities to build and maintain scalable campaigns inclusive of driving continuous campaign improvement, QA and deployment.
Monitoring of email marketing campaigns in Dynamics 365.
Utilize A/B testing, pixels, and other digital user information to inform an audience segmentation strategy for digital communications.
Oversee the SEO performance of PHCbi brand products’ digital platforms, ensuring we keep up to date with best practices and strategies.
Develop and maintain dashboards and other reporting to inform the marketing team for tactical outcomes and adjustments.
Report on and assess campaigns based on data analysis to ensure the most effective approach to digital marketing to guide future campaigns.
Advise the Marketing Director when to pivot strategies and deliverables based on this data.
Align with product team to update website and digital assets for PHCNA
Support the development of an Artificial Intelligence (AI) marketing platform for marketing automation and analysis.