Digital Marketing Coordinator

maman•Charlotte, NC

3d•Remote

About The Position

maman is a french bakery, café and leading lifestyle brand founded in 2014 by owners elisa marshall & benjamin sormonte, with locations across north america and canada. inspired by family traditions, and the highest quality ingredients, maman offers a selection of delicious baked goods including their famous nutty chocolate chip cookie}, coffee, fresh breakfast, and lunch options spanning from hearty salads & sandwiches to savory quiches. in addition to hosting intimate events, maman has partnered with leading brands for partnerships and activations. from baby showers and birthday parties to engagements, they're able to help celebrate customers & make new beautiful memories. We’re looking for a passionate, North Carolina-based marketing coordinator to join our team! Our ideal candidate is a self-starter, passionate about marketing, connecting with the community, and creating beautiful memories with our guests over delicious food and beverage. They have experience in carrying out marketing initiatives from A to Z, have an eye for detail, and thrive in new environments and connecting with new people. They’ll be responsible for managing maman’s marketing presence in the Carolina market, supporting all aspects of the maman brand (retail, catering & events), and being a support to our ops and in store teams. This team member would work closely with our marketing team, ops team, events team, and be an ambassador of the brand. P.S. must love cookies! We all do a little bit of everything & like to roll our sleeves up and get our hands dirty to help a colleague out! We are looking for awesome, hard-working people that are all about creating the most memorable experience for every single maman customer

Requirements

1-3 years of marketing experience
Experience with microsoft suite
Experience with capturing content for social media
Experience with Tripleseat
A self starter who has an eye for detail, is proactive & resourceful
A collaborative team player who is excited to grow with maman
You have a good instinct of knowing what problems to solve on your own, and which ones need to be escalated
Someone who is willing to travel
Flexibility with schedule as needed for special events & openings.
Hospitality & marketing are your passion areas, you make a point of keeping up with the latest industry trends
Quality, aesthetics & top notch customer experience is a non-negotiable for you
You learn quickly and are able to adapt to maman’s unique culture
Smart, no ego, upbeat, friendly, & efficiency oriented

Responsibilities

Research on new and existing neighborhoods
Creating and managing targeted lists for local contacts
Reaching out to local BIDS and cultivating relationships with local community groups & businesses.
Responsible for bi-weekly BID blasts for the Carolina market and being a liaison between maman & our local marketing contacts
Finding, vetting & coordinating local opportunities for maman
Managing donation requests & fulfilment for the Carolina market
Ensuring maman branding, marketing material, and POS signage standards are upheld with all local opportunities & within all locations
Working with and being a support and liaison to store leaders on local marketing, retail & events
Fulfilling store requests, retail needs, and managing inventory via Supplies Lafayette & maman office stock.
Assisting with partnership needs for all stores, and acting as a liaison for store materials
Leading store opening needs for NC+ market locations and assisting with other markets as needed
Fulfilling new store needs, prepping, packing, printing needs for new locations
Carrying out local marketing plans for each new store opening
Updating & maintaining Yext and digital profiles for locations (focused on but not limited to NC+ markets)
Leading maman’s digital marketing efforts across LinkedIn, with consistent posting, analyzing performance, bi-monthly recaps
Website & graphic edits for menus, homepages, and department specific pages
Conducting research & seeking innovation tactics to utilize for our Linkedin & Website pages
Research on new & existing potential event clients & create list of local Carolina based event planners to create relationships with
Work alongside the events team & store leaders to assist in store walk throughs, equipment needs & staffing for events
Be the point person on-site during the execution of events
Assisting events & catering teams with any related needs and/or offsite events
Market maman’s event & catering offerings to the Carolina community by brainstorming, conceptualizing, and activating ideas to spread the word on maman’s catering & events