Digital Marketing Coordinator

RCB Bank•Wichita, KS

2d•Onsite

About The Position

RCB Bank has been a responsible employer since 1936, standing firm on moral and ethical principles as a bank and as an inclusive employer while fulfilling our commitment to excellence. Operating with values such as integrity, respect, sincerity and honor, RCB Bank is an equal opportunity employer, striving to hire diverse employees who meet high standards of character, education and occupational qualifications. RCB Bank is dedicated to building Relationships, contributing to our Communities, and embracing our Boldness! At RCB Bank, we believe that every role within our organization plays a critical part in delivering exceptional service to our customers and communities. The jobs we offer reflect our commitment to building strong, meaningful relationships and maintaining the highest standards of integrity, professionalism, and customer care. We are dedicated to fostering a culture where every team member understands their purpose and impact on our mission to serve the financial needs of our customers while contributing to the economic vitality of the communities we call home. RCB Bank is committed to creating an outstanding experience for our customers in every single interaction, and we desire to differentiate RCB Bank from the competition through exceptional standards of service. All employees, whether in person, on the phone, through email, or online are expected to conduct themselves with the utmost level of professionalism and customer service while adhering to the RCB Bank standards of service: Integrity, Reputation, Professional, Empowered, Welcome, Ownership, Action, Responsive, Relational, and Excel.

Requirements

High school diploma or GED
Website and digital advertising experience
Experience setting up and optimizing Google Adwords campaigns and optimizing landing pages and user funnels
Organizational/project management experience in a team setting
Knowledge of Microsoft 365 suite
Minimum two (2) years of professional digital marketing or social media experience
Minimum two (2) years of professional website development/maintenance experience

Nice To Haves

Bachelor's degree in marketing or related field
Previous banking experience
Graphic design experience
Knowledge of Adobe Creative suite and SQL

Responsibilities

Plan and execute web, SEO/SEM, social media and display advertising campaigns.
Brainstorm new and creative growth strategies for digital marketing.
Collaborate with internal teams to create landing pages and optimize user experience of RCBbank.bank.
Support the development, execution, and ongoing optimization of online and mobile banking (Q2) marketing campaigns, while assisting with digital banking platform enhancements and system updates.
Monitor and review all social media, business listings and company mentions on the internet.
Develop product campaigns as new products are developed.
Assist in maintaining bank-wide brand/image of RCB Bank in all markets and regularly interface with branches and all areas of Bank.
Branch community liaison (shared by all in department).