Digital Marketing Coordinator - Year-Round - Full-Time

Alterra • The Blue Mountains, ON

6d • Onsite

About The Position

As our Digital Marketing Coordinator, you will help shape the guest experience long before anyone rides a chairlift. This role sits at the intersection of content, CRM, and campaign execution, delivering the right message to the right guest at exactly the right moment. You will help bring the Blue Mountain brand to life through email campaigns, automated customer journeys, and personalized content that sparks excitement, drives bookings, and keeps guests connected every step of the way.

Requirements

• Completion of a post-secondary degree or diploma in marketing, communications, or a related field
• Minimum 1 year of digital marketing or email marketing experience; resort or hospitality industry experience considered an asset
• Familiarity with CRM platforms, email marketing tools, and marketing automation workflows
• Working knowledge of CMS platforms and basic web content management
• Advanced written and verbal communication skills, including strong spelling and grammar
• Strong analytical thinking with a knack for turning data into actionable insights
• Strong prioritization, organization, and project management skills

Nice To Haves

• Knowledge of HTML and CSS an asset

Responsibilities

• Building and executing automated email campaigns including welcome series, transaction confirmations, pre-visit excitement builders, and post-visit follow-ups.
• Ideating, coordinating, and deploying content personalization strategies using best-in-class tools to meet department goals and objectives.
• Writing compelling copy, irresistible subject lines, and strong calls to action that convert.
• Maintaining and updating website content using CMS to ensure accuracy, functionality, user experience, and alignment with brand standards.
• Coordinating analytics reporting and working with testing tools to track performance, surfacing insights that improve future results.
• Collaborating with Business Unit Managers and the broader marketing team to understand content goals and keep messaging aligned with business objectives.

Benefits

• Complimentary and discounted access to Blue Mountain attractions for you and your family, including the Adventure Park, private beach, gondola, hiking, and preferred golf rates.
• Save on meals across resort restaurants and cafés, including Starbucks.
• Exclusive discounts at all Blue Mountain-owned retail stores.
• Inclusive environment that values diversity, equity, and well-being, with access to free therapy and wellness resources.
• Join a vibrant team community with employee events all summer, including but not limited to Sunset Hikes, Under the Big Top, Ice Cream Day and more.
• Health and Dental Benefits
• Free direct to lift access to over 14 iconic ski resorts across Canada and the US.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree