Digital Marketing & Content Specialist

Plugable Technologies

16h • Remote

About The Position

Plugable's mission is to build a better device company, creating products that enhance laptop potential such as docking stations, hubs, cables, local AI devices, portable monitors, and charging solutions. As the #1 docking station brand in North America, Plugable has earned its reputation through technical expertise and reliable hardware. The company is now investing in its marketing engine and seeking a Digital Marketing & Content Specialist to drive this growth. This role offers significant ownership over key marketing channels and works closely with the VP of Marketing and cross-functional teams.

Requirements

• Proven experience owning digital marketing channels, not just assisting.
• Strategic content creation skills, with an understanding of audiences, formats, and narratives.
• Comfort with email marketing, including list building, segmentation, and campaign planning.
• Understanding of social media platforms, native content creation, and audience building.
• Proficiency in using data and AI-assisted workflows for decision-making and iteration.
• Genuine interest in technology, new device launches, industry announcements, and work trends.

Responsibilities

• Manage and grow Plugable's presence across social media platforms like LinkedIn, YouTube, and Reddit.
• Develop platform-native content tailored for each social media channel.
• Build authentic engagement and community where customers are active.
• Own the email marketing program, including campaigns, automated flows, list health, and segmentation.
• Grow the subscriber list through cross-channel acquisition and on-site tools.
• Build and nurture a growing audience of prosumers, IT administrators, and business buyers.
• Coordinate B2B outreach sequences in partnership with Sales Operations.
• Translate technical product specifications into engaging content.
• Manage video distribution across YouTube, Shorts, and social media, monitoring performance and providing insights.
• Support the Shopify storefront by updating landing pages and on-site promotional elements.
• Lead cross-channel activation for new product launches, coordinating email, social, video, and community efforts.
• Repurpose content into various formats such as short-form clips, email features, social posts, and community threads.

Benefits

• Generous PTO (18 days in year one, increasing annually)
• Full benefit package including Extended Health, Dental, company-paid Short-Term Disability, Long-Term Disability, and Life insurance
• Profit-sharing
• Retirement Savings Plan with up to 4% company match
• $500 annual wellness stipend
• $500 towards Plugable products
• $1,500 professional development budget annually

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed