Digital Marketing Communications Specialist
About The Position
Assist in the development and execution of marketing campaigns across digital, print, and social media platforms. Create and manage content for websites, email marketing, social media, and advertising. Assist in orchestrating Trade Shows Coordinate promotional activities, trade shows, and other marketing events. Monitor, analyze, and report on campaign performance metrics. Conduct market research to identify trends, customer needs, and competitive positioning. Collaborate with the sales team to develop promotional materials and sales support tools. Maintain brand consistency across all marketing channels. Support SEO, paid ads, and website updates as needed.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
- 5+ years of experience supporting marketing campaigns across digital, print, and social media platforms.
- Strong content creation skills for websites, email newsletters, social media, and advertising materials.
- Experience coordinating events such as trade shows, promotions, or product launches.
- Ability to monitor and analyze marketing campaign performance using tools like Google Analytics, social media insights, or email marketing platforms.
- Basic knowledge of SEO best practices, paid advertising (PPC), and website content management systems (CMS).
- Strong organizational skills and attention to detail with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills
- Ability to collaborate effectively with sales, design, and other teams.
- Understanding of sales process - "Quote to Cash" Lead generation - Marketing Qualified Leads-Sales Qualified Leads.
Nice To Haves
- Familiarity with marketing automation and CRM software is a plus. (Salesforce, HubSpot, NetSuite, etc.) is Creative mindset with a focus on maintaining brand consistency and driving engagement
Responsibilities
- Assist in the development and execution of marketing campaigns across digital, print, and social media platforms.
- Create and manage content for websites, email marketing, social media, and advertising.
- Assist in orchestrating Trade Shows
- Coordinate promotional activities, trade shows, and other marketing events.
- Monitor, analyze, and report on campaign performance metrics.
- Conduct market research to identify trends, customer needs, and competitive positioning.
- Collaborate with the sales team to develop promotional materials and sales support tools.
- Maintain brand consistency across all marketing channels.
- Support SEO, paid ads, and website updates as needed.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1-10 employees
