Digital Marketing Campaign Manager, Advancement Communications - University Advancement

Washington University in St Louis • Clayton, MO

6d • Onsite

About The Position

Washington University Advancement is seeking a dedicated and highly skilled Digital Marketing Campaign Manager who will serve as a Salesforce Marketing Cloud email builder and traffic manager. The successful candidate in this new role will play a crucial role in managing and executing email marketing campaigns essential for the university's fundraising, alumni relations, and other advancement initiatives. This position requires a detailed-oriented project manager and problem solver and skilled email designer to ensure successful deliveries and efficient internal operations in a high-volume environment (approx. 900 campaigns per year). Digital Strategy is a team of six digital comms professionals, with three dedicated to email marketing.

Requirements

• Bachelor's degree
• Relevant Experience (3 Years)
• Skills: Not Applicable
• A driver's license is not required for this position.

Nice To Haves

• Three years of experience in email marketing in a higher education, non-profit, or similar environment.
• Skills in Salesforce Marketing Cloud or similar email marketing automation platform (Marketo, Hubspot, Eloqua, Pardot, etc.)
• Salesforce Marketing Cloud Email Specialist Certification
• Skills in ClickUp (project management app)
• Brand Guidelines
• CAN-SPAM
• Collaboration
• Data Privacy Law
• Deadline Management
• Developing Partnerships
• Digital Marketing
• Email Deliverability
• Email Design
• Email Marketing
• General Data Protection Regulation (GDPR)
• Multitasking
• Organizing
• Project Management
• Salesforce Marketing Cloud Email Studio
• Verbal Communications
• Written Communication

Responsibilities

• Design and schedule email marketing campaigns and templates for alumni engagement, annual giving, and fundraising initiatives.
• Manage the draft, review, and approval process for individual projects.
• Troubleshoot and resolve email deployment issues promptly.
• Manage the approval queue for email builds created outside of Advancement Communications.
• Serve as project/traffic manager for Salesforce Marketing Cloud projects; serve as point-person for a UA-wide email campaign calendar; report on project status in email team production meetings; interface with UA partners to kick-off new projects, gather assets, and define project scope; trouble-shoot “at risk” projects.
• Seed list management, producing assets for meetings and presentations, managing and organizing creative assets for digital strategy team.
• Perform other duties as assigned.

Benefits

• Up to 22 days of vacation, 10 recognized holidays, and sick time.
• Competitive health insurance packages with priority appointments and lower copays/coinsurance.
• Free Metro transit U-Pass for eligible employees.
• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
• 4 weeks of caregiver leave to bond with your new child.
• Family care resources are also available for your continued childcare needs.
• Adult care resources.
• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level