Digital Marketing Campaign Manager, Advancement Communications - University Advancement

Washington University in St Louis • Clayton, MO

9d • Onsite

About The Position

Washington University Advancement is seeking a dedicated and highly skilled Project Manager Email Marketing who will serve as a Salesforce Marketing Cloud email builder and traffic manager. The successful candidate will play a crucial role in managing and executing email marketing campaigns essential for the university's fundraising, alumni relations, and other advancement initiatives. This position requires a skilled, detail-oriented project manager and strategic email designer to ensure successful deliveries and efficient internal operations in a high-volume environment (more than 1,000 campaigns per year). Digital Strategy is a team of six digital comms professionals, with three in email marketing roles.

Requirements

• Bachelor's degree
• Relevant Experience (3 Years)

Nice To Haves

• Three years of experience in email marketing in a higher education, non-profit, or similar environment.
• Skills in Salesforce Marketing Cloud or similar email marketing automation platform (Marketo, Hubspot, Eloqua, Pardot, etc.)
• Salesforce Marketing Cloud Email Specialist Certification
• Skills in ClickUp (project management app)
• Brand Guidelines
• CAN-SPAM
• Collaboration
• Data Privacy Law
• Deadline Management
• Developing Partnerships
• Digital Marketing
• Email Deliverability
• Email Design
• Email Marketing
• General Data Protection Regulation (GDPR)
• Multitasking
• Organizing
• Project Management
• Salesforce Marketing Cloud Email Studio
• Verbal Communications
• Written Communication

Responsibilities

• Design and schedule email marketing campaigns and templates for alumni engagement, annual giving, and fundraising initiatives.
• Manage the draft, review, and approval process for individual projects.
• Troubleshoot and resolve email deployment issues promptly.
• Serve as project/traffic manager for Salesforce Marketing Cloud projects; maintain UA-wide email campaign calendar; report on project status in email team production meetings; interface with UA partners to gather assets and define project scope; troubleshoot “at risk” projects.
• Other duties as assigned, including but not limited to: seed list management, producing assets for meeting presentations, managing and organizing creative assets for digital strategy team.
• Perform other duties as assigned.

Benefits

• Up to 22 days of vacation, 10 recognized holidays, and sick time.
• Competitive health insurance packages with priority appointments and lower copays/coinsurance.
• Take advantage of our free Metro transit U-Pass for eligible employees.
• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.
• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees