Director of Digital Communications, University Advancement

UO HR Website•Eugene, OR

9d•$75,000 - $85,000•Hybrid

About The Position

The Director, Digital Communications, University Advancement (Director) will have primary responsibility over web development, email marketing, digital design, text (SMS), digital storytelling, social media, and ads for University Advancement (UA). In compliance with brand standards as set by University Communications (UC), the Director will serve as the unit’s expert in communications strategy across digital platforms. The Director will maximize digital marketing and communications technology for initiatives and campaigns. This position requires strong judgment and decision-making skills as well as a strong commitment to leading diversity, inclusion, and accessibility efforts across communications and technology platforms. Reporting to the Senior Director, Advancement Communications, this position is a key advisor and partner to the Advancement Communications team and works closely with the Digital First Strategy (DFS) team to create a unified, metrics-driven unit dedicated to serving UA’s goals and priorities. This position will be located in Eugene and is eligible to work a hybrid schedule. This position will need to work on campus approximately three days per week.

Requirements

Bachelor's degree in communications, marketing, journalism, public relations, digital media, or a related field.
Five years of digital marketing experience, with hands on experience with SEO, Google Analytics, CRM software, and managing digital campaigns.
Four years of supervisory experience.
Expertise in multi-channel marketing, integrated media, including web, video, text, email, and social media.
Strong understanding of brand development, multi-channel marketing concepts, and identifying target audiences and segments.
In-depth understanding of strategic design concepts and best practices across media.
Demonstrated ability to create, develop, implement, and measurable digital campaigns.
Demonstrated digital literacy and dedication to staying current with marketing technology.
Expert knowledge in data and metrics for evaluating communications effectiveness, especially in social media and virtual engagement.
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Commitment to promoting and enhancing diversity, equity, and inclusion.
Ability to interact, communicate, and work effectively with individuals, recognizing and respecting the many and varied identities of each person.
Effective communication skills.
Excellent organizational skills and a strong attention to detail.
Strong project management skills, with the demonstrated ability to work in a fast-paced and stakeholder-rich environment to achieve operating goals through strategic communication strategies.