Associate Manager, Digital Campaign Marketing

Informa Group Plc. • New York, NY

5d • $67,000 - $77,000

About The Position

This role is based in our New York City or Kansas office. The Associate Manager, Digital Marketing role is a dynamic opportunity within Informa’s centralized Campaign Marketing and Insights division. In this role, you will be responsible for overseeing all aspects of inbound and outbound marketing campaigns. You will oversee all aspects of the execution and strategy for Informa Engage, the global digital marketing services organization within Informa.

Requirements

• BS/BA in digital marketing or a relevant field
• 3-5+ years of marketing experience, experience with managing a direct report a plus
• Ability to pivot between brands/markets supported by Informa Engage
• Excellent copywriting, creative writing, and communication skills
• Highly organized, strong attention to detail, with the ability to work in a deadline-oriented environment
• Ability to work independently, coordinate multiple priorities, and meet multiple deadlines and high volume with a proactive approach
• Email & social marketing, lead generation, tracking, and analysis
• Acute attention to detail, deadline-oriented
• Strong understanding of marketing fundamentals such as segmentation, A/B testing, data analysis, web analysis and marketing automation
• HTML knowledge
• Knowledge of social media platforms including LinkedIn, Facebook, Twitter for marketing outreach purposes, Google ad words
• Strong proficiency with MS Office products (Word, Excel, PowerPoint, Teams)
• Knowledge of Eloqua (similar CRM helpful) and knowledge/use of IIRIS

Nice To Haves

• Prior experience in fast-paced, B2B marketing environment is a PLUS

Responsibilities

• Develop and execute comprehensive digital demand generation strategies aligned with business objectives and revenue targets
• Plan, implement, and optimize multi-channel digital marketing campaigns across paid search, social media, display advertising, and email
• Establish campaign KPIs and success metrics to measure performance and ROI of demand generation initiatives
• Create and manage campaign calendars to ensure timely execution and coordination across marketing channels
• Drive qualified lead generation or impression-based awareness through strategic digital marketing initiatives and conversion optimization
• Develop and execute comprehensive digital marketing campaigns across multiple channels
• Monitor campaign performance and optimize strategies based on data analytics
• Manage digital advertising campaigns across platforms, including Google Ads, LinkedIn, Facebook, X (Twitter)
• Manage and oversee email marketing campaigns including copywriting, segmentation, A/B testing, and performance analysis
• Monitor campaign performance
• Perform regular A/B testing to optimize campaign elements including ad copy, creative, landing pages, and CTAs
• Analyze customer journey data to identify conversion barriers and implement solutions to improve funnel performance
• Stay current on digital marketing trends and best practices to continuously improve campaign effectiveness
• Partner with product marketing to ensure campaign messaging aligns with product positioning and value propositions
• Collaborate with content team to develop compelling campaign assets that drive engagement and conversions
• Present campaign results and insights to leadership team and key stakeholders
• Lead marketing meetings with key internal customers
• Leverage AI tools to generate email content for different customer segments to improve engagement rates
• Deploy AI-powered content optimization to analyze past campaign performance and improve subject lines, body content, and visuals
• Analyze industry and competitive data. Utilize meaningful and relevant data to improve effectiveness and efficiency of demand gen programs.
• Maintain tracking reports for all executed campaigns
• Work within Project Management Platform to record campaign efforts, hours, program specifics and completion

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees