Digital Marketing - Associate

iCapital•Salt Lake City, UT

1d•$65,000 - $80,000•Hybrid

About The Position

iCapital is seeking an Associate to join the Digital Marketing and Strategy team, reporting to the Assistant Vice President, Digital Marketing. This role is the execution engine for a portfolio of iCapital's web properties, owning day-to-day site management, executing builds and updates, and providing implementation support across the team's testing, performance, and discoverability programs. The ideal candidate is hands-on, detail-oriented, and comfortable moving quickly across multiple web properties and short-term projects. This role will work closely with the digital experience, discoverability, and analytics teams, as well as external development vendors, to ensure iCapital's digital properties are well-maintained, performant, and structured for search and AI visibility. This is an individual contributor role for someone who enjoys both the technical and operational sides of web execution.

Requirements

3-5+ years of experience in digital marketing, web operations, or a related discipline.
Hands-on experience with web CMS platforms (Sitefinity, WordPress, or similar), including page builds, content updates, and platform configuration.
Working knowledge of Google Analytics (GA4), Google Search Console, and tag management tools (Google Tag Manager or similar).
Familiar with A/B testing tools and conversion optimization practices.
Working understanding of technical SEO concepts like schema markup, structured data, metadata, and on-page optimization.
Strong attention to detail and ability to manage multiple projects with competing deadlines.
Excellent written and verbal communication skills.
Comfortable working in a fast-paced, evolving environment where priorities shift.

Responsibilities

Own day-to-day management of a portfolio of iCapital web properties, operating in the CMS to publish updates and manage page structure, navigation, and ongoing usability.
Partner cross-functionally with content owners, business stakeholders, and external development vendors to execute updates and build new pages and modules across in-scope properties, from kickoff through publish, and through retirement for campaign assets.
Apply templates, metadata standards, and governance requirements to ensure consistency with team-wide standards.
Execute A/B and multivariate tests across all web properties under the CRO program, including test setup, QA, deployment, and post-test analysis.
Translate test results and performance data into actionable recommendations to inform optimization priorities and future tests.
Maintain documentation of testing workflows, tracking standards, and performance benchmarks.
Provide technical implementation support to the Search and AI Discoverability lead, executing requirements across all web properties (i.e. schema markup, structured data, technical metadata, on-page technical fixes).
Support technical site health work tied to discoverability, redirects, crawl errors, page speed, and broken link remediation.