Digital Marketing Associate

Skyline Displays Inc.•Eagan, MN

3d•Onsite

About The Position

At Skyline Displays, our mission—inspiring people to create impactful experiences — guides every decision we make, from how we serve our clients to how we collaborate as a team. We believe that success is built on trust, and we foster that trust by leading with integrity, communicating transparently, and following through on our commitments. We embrace challenges as opportunities for growth and innovation, and we celebrate our shared achievements along the way. Our culture is grounded in care—for our clients, our colleagues, and the world around us. We work as one winning team, aligned by a shared vision and a deep respect for each other’s contributions. Above all, we place strong value on our client relationships, striving to exceed expectations and deliver solutions that make a lasting impact. We are seeking a detail-oriented and tech-savvy Digital Marketing Associate to join our marketing team in Eagan, Minnesota. This role supports the execution of digital marketing initiatives across multiple channels. You will assist in campaign execution, search engine optimization, AI visibility and AI-driven optimization, social media management, link building, and digital PR efforts — working closely with senior team members to help drive brand awareness and deliver measurable results. This role is a great fit for someone who is excited about integrating AI tools every day to increase digital visibility and enhance marketing workflows and — not just using them but helping the team use them smarter.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field
2–3 years of hands-on experience in digital marketing
Demonstrated experience with AI tools such as Jasper, ChatGPT, Gemini, or Claude
Proficiency with social media platforms and scheduling/management tools
Familiarity with digital marketing platforms such as Google Ads, Meta Ads Manager, and email marketing tools (e.g., Mailchimp, HubSpot, or similar)
Familiarity with AI search behavior and how platforms like Google (AI Overviews), Bing Copilot, ChatGPT, and Perplexity surface and cite content
Experience with Google Analytics or other web analytics platforms
Exceptional attention to detail
Ability to manage multiple tasks simultaneously and meet deadlines in a fast-paced environment

Nice To Haves

Experience supporting link building
Familiarity with SEO tools such as SEMrush, Brightedge, Moz, Ahrefs or similar
Experience with or curiosity about AI agent development, prompt engineering, or workflow automation tools
Experience with a CMS platform such as Hubspot, WordPress, Squarespace, Shopify, etc.
Basic knowledge of HTML/CSS and Schema foundations, including structured data markup relevant to AI and search visibility
Baseline knowledge of graphic design tools such as Canva or Adobe Creative Suite, for small edits and projects

Responsibilities

Assist in the execution of digital marketing campaigns across paid search, social media, email, off property content, retargeting and display channels under the direction of senior marketing leaders.
Working with content creation team, manage the scheduling and posting of social media content across platforms, ensuring accuracy, timing, and brand.
Support link building efforts and assist with digital syndication outreach, including maintaining contact lists, researching new backlink opportunities, tracking placements, and coordinating follow-ups.
Assist in the execution of email marketing campaigns, including list segmentation, scheduling, and performance tracking.
Monitor website traffic and campaign performance using tools such as Google Analytics, SEMrush, and HubSpot and compile reports for review by senior team members.
Support SEO efforts through keyword research assistance, metadata updates, and on-page optimization tasks.
Actively support AI optimization efforts, including optimizing content for AI-driven search experiences (e.g., Google AI Overviews, ChatGPT search, Perplexity), and identifying opportunities to improve brand visibility within AI-generated results.
Leverage AI tools — including LLMs, automation platforms, and emerging agent frameworks — to streamline campaign support, accelerate research, improve workflow efficiency, and assist in the development of repeatable AI-assisted processes for the team.
Assist in evaluating and testing new AI tools and platforms, documenting findings and making recommendations to senior team members.
Update website content using HubSpot content management system and serve back-up to HubSpot marketing automation admin.
Stay current with digital marketing trends, platform updates and the evolving AI search and optimization landscape.
Provide general support to the marketing team with reporting, competitive research, and ad hoc projects as needed.