Full-time Digital Marketing and Communications Specialist
About The Position
Reporting to the Marketing Manager, the incumbent will develop, implement, and maintain comprehensive communications programs across multiple platforms in support of their client portfolio (Campuses, Other than Full-Time program activity, the International Education Centre, and other college clients). Leveraging strong project planning, data analysis, technical and communication skills, the incumbent will provide guidance and expert support to their client. This role requires extensive use of Marketo and other digital marketing technologies to plan, execute, monitor, and optimize automated communications that support enrolment and student engagement objectives. The incumbent is responsible for ensuring that the client’s digital communications throughout the enrolment funnel, from prospect through applicant, registrant, enrolled and returning student stages, supports strategic enrolment management strategies including recruitment and retention. Through the effective use of Marketo marketing automation capabilities, including audience segmentation, lead nurturing, journey orchestration, dynamic content, triggered communications, and campaign reporting, the incumbent ensures communications are delivered in a timely, personalized and measurable manner. The incumbent possesses the creative skills to support a variety of audiences, the communications expertise to ensure optimal understanding by the receiver, and the technical ability to deliver communications within a marketing automation platform and content management system. The incumbent must stay current on emerging digital communications methods, platforms and technologies, in order to enhance our learner-driven strategies making recommendations as trends in the industry evolve. The incumbent will be accountable for participating in the implementation of the overall communication plan for the portfolio of clients, leveraging a multi-channel environment, and for ensuring the accuracy and congruency of the content of communications materials. The applicant also takes a lead coordination role in communication efforts that support admission conversion and student retention outreach.
Requirements
- Minimum three (3) year diploma/degree or equivalent in Business Administration, Marketing, Communications, or Digital Marketing.
- Minimum five (5) years of full-time related experience in results-driven marketing communications.
- Minimum of two (2) years’ experience in email marketing/marketing automation systems such as Marketo.
- Excellent written and oral communication skills.
- Advanced proficiency with Microsoft Word and Excel.
- Experience in data mining and data analysis.
- Experience in client relationship management platforms.
- Strong project management experience.
- Strong budget management skills.
- Demonstrated experience in web and digital environments and graphic design best practices.
- Demonstrated experience in collaborating with others on projects.
- Skills in campaign tracking and using measurement tools.
Responsibilities
- Develop, implement, and maintain comprehensive communications programs across multiple platforms.
- Provide guidance and expert support to clients.
- Plan, execute, monitor, and optimize automated communications using Marketo and other digital marketing technologies.
- Ensure digital communications support strategic enrolment management strategies, including recruitment and retention.
- Utilize Marketo marketing automation capabilities for audience segmentation, lead nurturing, journey orchestration, dynamic content, triggered communications, and campaign reporting.
- Deliver communications in a timely, personalized, and measurable manner.
- Stay current on emerging digital communications methods, platforms, and technologies.
- Participate in the implementation of the overall communication plan for the portfolio of clients.
- Ensure accuracy and congruency of communication materials.
- Take a lead coordination role in communication efforts supporting admission conversion and student retention outreach.
Benefits
- Competitive base salary
- Comprehensive benefits, including health, dental, and retirement plans
- Access to training, tuition assistance programs (Algonquin College Courses and Degree Completion), certifications, workshops, and professional courses
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
