Digital Marketing Analyst

Capgemini • New York, NY

1d • $56,690 - $65,008 • Onsite

About The Position

We are seeking a Data & Digital Marketing Analyst to support marketing strategy, performance analysis, and go-to-market initiatives through data-driven insights. The candidate will work closely with marketing, product, and growth teams to translate data, customer insights, and experimentation results into clear recommendations that improve acquisition, engagement, and positioning.

Requirements

• Excel
• Google Sheets
• R
• Analytics dashboards
• GA4
• Looker Studio
• Basic statistical analysis
• Data wrangling
• AI tools (e.g., generative AI assistants)

Responsibilities

• Analyze marketing and customer data using tools such as Excel, Google Sheets, R, and analytics dashboards
• Support performance tracking across campaigns, channels, and funnels using defined KPIs
• Assist in building and maintaining reports and dashboards (GA4, Looker Studio)
• Conduct basic statistical analysis and data wrangling to support decision making
• Translate data findings into clear narratives and actionable insights for non-technical stakeholders
• Support go-to-market efforts for AI-enabled or data-driven products
• Assist in translating technical workflows or product capabilities into customer-friendly messaging
• Participate in competitive analysis and market benchmarking for AI or analytics-driven platforms
• Use AI tools (e.g., generative AI assistants) to support research, content drafting, and analysis under guidance

Benefits

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade
• Company paid holidays
• Personal Days
• Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed