Digital Marketing Analyst

Evans Distribution•Melvindale, MI

6d•Onsite

About The Position

Evans Distribution Systems is a privately-owned third-party logistics company based out of Melvindale, Mich. Our company is run by a fourth-generation leadership and has operated 3.5 million square feet of warehousing space in Southeast Michigan for more than 90 years. Evans provides warehousing, fulfillment, value-added, transportation, and staffing services for a variety of customers in automotive, food/beverage, consumer goods, hazmat, paper/raw materials, and government service sectors. At Evans we care about our employees. We have a robust quality program that focuses on continuous improvement, lean operations, and ISO:9001 2015 certification. We believe in a workplace that celebrates integrity, innovation and technology across all divisions. We embrace a diverse workforce with associates from many backgrounds, education, and professional disciplines. Discover for yourself why the Evans family continues to grow and how our customers have come to know, it’s easier with Evans.

Requirements

Organizational skills required
Excellent oral and written communication skills required.
Computer skills with the ability to learn and apply a variety of different software programs including CRM databases.
Training and experience with word processing, presentation graphics, and database software.
Typing, grammar, and letter writing skills required.
Experience utilizing AI tools in marketing operations.
Analytical skills required.

Nice To Haves

Photography and video editing skills are a plus.
Knowledge of logistics, supply chain or warehousing is a plus.

Responsibilities

Executes email communications including monthly newsletter, targeted campaigns, and automated campaign set-up. Maintains lists and generates reports from sales database. Manage contacts from web leads and unsubscribes.
Contributes at least (3) pieces of content per month. Assists in topic generation and manages social media calendar. Tracks and reports on content performance and ROI from email marketing software and social media. Identifies areas for improvement.
Tracks and reports on key performance indicators in sales and marketing from social media, GA4, sales database, SEO tools, etc. Provides annual report that compares analytics year-over-year. Manages the Databox dashboards and presents key data points during internal/external sales meetings. Creates quarterly presentations of customer survey data. Pulls freight activity reports. Draws big picture conclusions and trends from data; advise on new courses of action.
Manages social media accounts and posting calendar. Responds to inquiries through social media accounts. Identifies avenues to grow audience and engagement performance.
Utilizes graphic design software to create and update our branded marketing materials. Produces social graphics, apparel designs, event/facility signage, and web-based facility sheets. Promotes brand consistency in content. Contributes to creative brainstorming.
Assists in website maintenance to ensure functionality of Evans website and Evans Eddie intranet site. Contributes to overall design changes and enhancements. Troubleshoot website issues. Enhance websites to improve SEO performance. Assists in lead/data management through web forms.
Implements SEO strategies and improvements to increase KPIs. This includes monthly site crawls within SEO tools to optimize website performance. Contributes to keyword and content strategy to increase search rankings.
Integrate AI tools into marketing operations including content development and research, SEO, email and web copy, data visualizations, project management, social media copy, and industry research.
Assists in creating and managing marketing materials with the expressed goal of providing more information for customers, driving sales, or assisting sales team during the sales process.
Inventory management of Evans’ online store featuring branded apparel for employee appreciation. Includes tracking training and attendance points, planning and executing pop-up shops, signage, photography, ordering and designing apparel.
Creates and strategizes digital advertising campaigns with an emphasis on Google Ads. Also, responsible for monitoring and reporting on the performance results of the ads.