Digital Marketing Analyst

Salesforce•Atlanta, GA

12d•Hybrid

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The Experience You'll join the Agentforce Service PMM team, where product marketers craft the messaging, campaigns, and content that move people from first click to closed deal for Agentforce Service and Field Service. As a generalist content marketer, you'll get broad exposure across digital, social, campaigns, content, and events, and the chance to build a well-rounded marketing skill set early in your career. This is a hybrid role with three days in office each week.

Requirements

1-2 years of experience in content marketing, digital marketing, or a closely related role
Strong writing, editing, and proofreading skills across formats and audiences
Some experience authoring content (blog posts, articles, web copy) and an interest in learning organic search and AI-generated answer optimization (SEO, AEO)
Comfortable using data and analytics to inform content decisions
Experience contributing to organic social media content
Have used AI tools (e.g., Gemini, Claude, Slackbot) to help produce content
Can manage multiple projects at once and collaborate effectively across teams

Nice To Haves

Exposure to a web content management system (WEM/CMS/Page Builder experience a plus)
Video editing skills and a background producing content for social or web
Background in B2B SaaS or enterprise technology marketing, including familiarity with Salesforce products or other SaaS platforms
Familiarity with review platforms such as G2, TrustRadius, or Gartner Peer Insights and how they factor into buyer research and content strategy
Familiarity with marketing automation, analytics, and social media management platforms

Responsibilities

Author SEO articles and web content that drive organic traffic and support our AI-optimized content strategy
Write and edit copy across web, social, email, campaign assets, and more
Publish content directly in Page Builder and manage the end-to-end publishing workflow
Develop content deliverables for campaign and ABM execution - one-pagers, landing page copy, nurture emails, and targeted assets - in partnership with PMM and campaign strategists
Contribute to event marketing, including pre/post-event content and on-site support as needed
Monitor social performance and contribute ideas to improve engagement
Support digital marketing initiatives including landing pages, paid content, and web updates
Edit video content for social, web, and campaigns
Collaborate with creative and production teams to deliver polished, on-brand multimedia assets
Partner closely with demand gen, campaigns, digital, product marketing, and events teams, flexing across the marketing org as priorities shift
Support agency and freelance relationships as needed
Use performance data and SEO insights to inform content decisions, and help track and report on content impact across owned channels
Assist with competitive and audience research to surface content opportunities