Digital Marketing Advisor

Asbury Automotive Group • Draper, UT

8d

About The Position

The Digital Marketing Advisor Specialist is to create, customize and manage the dealerships website including the appearance, functionality, postings, on-line specials and incentives.

Requirements

• Expertise in graphic design, ability to utilize Adobe Photoshop and other design software required
• Proficient in HTML and CSS
• Excellent on-site SEO knowledge
• Website optimization understanding of platforms such as Dealer.com and CDK
• Self-starter manages time and conditions
• Conducts themselves professionally at all times and works well under pressure
• Good interpersonal skills and ability to work successfully in a team environment

Responsibilities

• Manages all aspects of dealership retail websites from aesthetics to functionality on mobile and desktop with guidance from Regional Digital Manager as well as maintain a full-service support structure for the websites you manage including quality assurance auditing, troubleshooting any site errors regarding pricing, inventory, and 3rd party plugins
• Creates COOP eligible and compliance approved digital assets, graphics, and landing pages for each dealership’s traditional & digital initiatives
• Gathers special offers from each department at a variety of dealerships to create assets for the website, email campaigns, Facebook, and other mediums
• Improves the dealerships organic search exposure by optimizing and creating on-site content ranging from landing pages to blogs
• Works proactively with the General Manager’s to coordinate & build a cohesive multichannel digital and traditional marketing message for each department across every dealership
• Works with Regional Digital Managers to create ROI reports & provide other analyses to dealers on a monthly basis
• Confidently and intelligently speaks about stores digital prowess with all stakeholders and ability to work closely with social media co-workers on SEO projects & Facebook initiatives
• Coordinates with GM’s and RDM’s to optimize and report out on 3rd party endemic sites
• Creates basic HTML e-blast templates, and help stores market to their database
• Submits sites and assets to OEM & FTC compliance regulations
• Performs other related duties to benefit the mission/vision of the organization

Benefits

• Health Care
• Paid Time Off, including paid volunteer time off
• Paid Holidays
• Retirement investment plan includes 401(k) and Roth 401(k) with employer match
• Dental Care
• Disability Insurance
• Life Insurance
• Flexible Spending Accounts
• Employee Assistance Programs
• Employee Discounts
• Wellness program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level