Digital Marketing Account Strategist - Homebuilding Industry

doyouconvert.com•United States,

10d•Remote

About The Position

Do You Convert is seeking an experienced new home digital marketer to help manage search engine marketing, Facebook/Instagram, email marketing, and other marketing activities for home builders and developers across North America. This is a remote working position, and you may reside anywhere within the United States. The role involves managing budgets, ad targeting, and creative, as well as providing top-notch customer service and empathy to builder partners. The position touches many different marketing channels that drive qualified traffic to the home builder's website.

Requirements

Home builder experience required.
3+ years of proven digital marketing experience and success driving traffic that converts.
2+ years of previous experience with both paid search and social advertising.
Experience with Google Analytics.
Strong analytical, technical, and written communication skills.
Willingness to learn from our proven team members and also an ability to self-teach when provided with great resources to draw from.
Organized and driven approach to your career.

Nice To Haves

Experience with Google Data Studio a plus.
A general passion for House Hunters International on HGTV (optional, but strongly encouraged!).

Responsibilities

Manage the creation of Facebook/Instagram campaigns based on client goals.
Maintain accuracy of price points, community status, and listed features for social campaigns.
Track, report, and analyze website analytics on all social campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies for social campaigns.
Optimize copy and images for all social campaigns to maximize ad spend ROI.
Coordinate with individual builder partner requests and goals for social campaigns.
Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns.
Maintain accuracy of price points, community status, and listed features for paid search campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies for paid search campaigns.
Optimize copy and landing pages for paid search engine marketing campaigns.
Perform ongoing paid keyword discovery, expansion, and optimization.
Research and analyze competitor SEM campaigns.
Identify SEO opportunities based on SEM data and results.
Coordinate with individual builder partner requests and goals for paid search campaigns.
Edit and update existing email marketing templates.
Regular analysis and reporting of research findings.
General support and assistance for our builder partners.