Commerce - Digital Manager

City of Philadelphia • Philadelphia, PA

6d • Onsite

About The Position

The Digital Manager, Communications & Marketing, will report to the Digital Director, Communications and Marketing, and will work closely with assigned Deputy Commerce Directors and their units. The Digital Manager will be responsible for executing social media, online and phila.gov content strategy for assigned units, spearheading graphic design strategies and the creation of documents for assigned units, and expanding outreach, events, and information accessibility for the business community.

Requirements

• Ability to develop digital and print communications and marketing materials
• Experience with developing design concepts and ensure brand consistency across channels
• Familiarity with using online meeting platforms including Eventbrite, Zoom, Microsoft Teams for public facing events
• Ability to work in a fast-paced environment and meet tight deadlines
• Available to work night and weekends as needed
• Excellent self-direction, independent thinker, and drive responsibilities through to completion
• Excellent written and verbal communication skills
• Microsoft Office, Adobe Creative Suite and other software proficiencies
• Ability to establish and foster relationships with cross sector partners and to work as part of a collaborative team
• Bachelor’s degree preferred, Communications and Marketing, Graphic Design, Public Relations or a related field.
• 3-5 years in the field of graphic arts and design with significant time spent developing branded marketing materials and content

Responsibilities

• Execute social media, online and phila.gov content strategy for assigned units
• Collaborate with the communications team on a social media calendar that keeps all Commerce accounts active consistently while optimizing audience growth, reach, and engagement.
• Compose educational content for businesses while highlighting assigned units’ programs and citywide resources on phila.gov blog webpage and social media platforms.
• Monitor partner accounts and share relevant content to amplify resources for businesses.
• Collaborate with the communications team on creative strategies and campaigns to showcase the stories of diverse businesses and community-serving nonprofits through Commerce’s blog, social media channels and presentations, and other available channels.
• Update the Commerce public events calendar with business webinars and events as shared by partner organizations and Commerce staff within designated units.
• Maintain Commerce Flickr account with quality photos of Philadelphia businesses, commercial corridors and events as captured by Commerce staff and contracted photographers.
• Attend events to capture content such as reels and photos, as needed.
• Respond to business-related questions by businesses and residents on social media platforms.
• Track phila.gov assigned units webpages for recurring updates needed.
• Manage social media campaigns in partnership with the communications team.
• Plan with the communications team on multilingual, accessible, and plain language content strategy.
• Communicate timely information for the public and highlight new Commerce announcements.
• Prepare monthly performance reports for digital communications with communications team
• Spearhead graphic design and the creation of documents for assigned units
• Support the collaborative development of documents and annual reports, including the creation of outlines, writing, editing, and proofreading in alignment with specific goals of assigned units
• Maintain assigned units’ presentations and pitch decks.
• Develop unit-based work plans to support relevant projects and events meeting the needs of businesses
• Create well-designed guides, brochures, flyers and infographics for businesses, as needed.
• Create online and printed visuals that are easy to understand for businesses and residents.
• Coordinate with Digital Director to ensure daily content, design and outreach strategy align with Commerce messaging and priorities to help businesses and residents thrive in Philadelphia
• Coordinate collaboratively with communications team
• Expand outreach, events and information accessibility for the business community
• Collaborate with the communications team on the development of events (example: Small Business Summit and Expo) in support of Philadelphia’s businesses across the city.
• Collaborate with the communications team, departmental staff on outreach to businesses and entrepreneurs to generate digital awareness of the department’s resources for businesses.
• Elevate clear, plain-language, inclusive and accessible strategies for businesses and residents.
• Coordinate digital communications and marketing efforts with partner organizations that work closely with assigned units and priority public audiences.
• Coordinate email marketing and newsletters through content creation representing assigned units
• Work with departmental staff to increase input/feedback/evaluation mechanisms for all outreach strategies, campaigns, and initiatives through a coordinated communication system.
• Manage constituency engagement through communications surveys and other feedback channels based on the programs and services of assigned units
• Maintain Commerce internal communications calendar up to date for strategic coordination.
• Other duties as assigned by and in collaboration with the Communications Senior Director, Digital Director or Deputy Director of Policy and Strategic Initiatives.

Benefits

• Unlimited FREE public transportation all year long through SEPTA’s Key Advantage program
• 8 weeks of paid parental leave
• Comprehensive health coverage for employees and their eligible dependents
• Wellness program offers eligibility into the discounted medical plan
• Paid vacation, sick leave, and holidays
• Generous retirement savings options
• Public Service Loan Forgiveness program eligibility
• Tuition discounts and scholarships (10% to 40% savings) with over a dozen esteemed colleges and universities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level