Digital Lead Program Manager

SRS Distribution Inc.•McKinney, TX

3d•Remote

About The Position

The Digital Lead Program Manager is responsible for leading high-impact, cross-functional programs that improve how leads are generated, qualified, routed, and converted across the organization’s digital ecosystem and third-party partners. This role orchestrates complex, multi-quarter initiatives that require strong collaboration between Digital & Technology, Marketing, Sales Enablement, Operations, and external partners. The position ensures strategic alignment, technical integration, and operational execution across multiple workstreams while delivering executive-ready recommendations and measurable business outcomes. The Digital Lead Program Manager operates as a trusted advisor to senior leadership and plays a critical role in enabling scalable lead generation, data transparency, and improved conversion performance.

Requirements

Experience leading complex, cross-functional programs within digital, technology, or data-driven environments.
Strong program management, strategic thinking, and organizational skills.
Proven ability to work with senior leadership and communicate complex topics clearly.
Experience coordinating work across business and technical teams.
Strong analytical and problem-solving skills with a structured approach to decision-making.
Bachelor’s degree in Business, Technology, Information Systems, or a related field, or equivalent experience.
10+ years of experience leading large, complex, cross-functional programs.

Nice To Haves

Experience managing digital lead generation programs or platform integrations.
Experience working with API integrations, data pipelines, or platform-based ecosystems.
Experience working in organizations with multiple subsidiaries or external partner integrations.
Familiarity with sales funnel analytics, conversion metrics, and lead management processes.
Bachelor’s degree in Business, Technology, Computer Science, or related discipline.
Program management certifications such as PMP, PgMP, or Agile-related certifications are preferred but not required.

Responsibilities

Align goals and priorities across organizations with varying structures, processes, and operational models.
Define shared objectives, success metrics, and governance frameworks across internal teams and external partners.
Ensure alignment between business strategy, technical implementation, and operational execution.
Lead complex, multi-workstream programs from initial scope definition through delivery and measurable business impact.
Maintain integrated program roadmaps, dependency mapping, and risk/issue tracking to ensure transparency and timely resolution.
Proactively manage risks, dependencies, and program milestones to ensure successful execution.
Coordinate cross-functional teams responsible for designing, building, testing, and deploying API integrations between platforms.
Facilitate alignment on data structures, service-level agreements (SLAs), error handling protocols, and long-term system maintainability.
Support the development of data pipelines that enable accurate reporting and visibility into lead generation, pipeline health, and conversion metrics.
Develop executive-level materials that clearly outline business context, options, trade-offs, recommendations, and potential impacts.
Facilitate structured decision-making among senior leaders and stakeholders.
Track commitments, assumptions, and downstream implications of program decisions.
Develop adoption strategies across Digital & Technology, Marketing, Sales Enablement, Operations, and partner organizations.
Monitor and communicate measurable outcomes including participation, conversion rates, revenue impact, and compliance metrics.
Drive improvements in cross-company processes, governance models, and operational workflows.