Digital Intelligence Analyst

Unisys•USA Remote, PA

34d

About The Position

This role focuses on administering Salesforce Data Cloud, building and activating audiences, troubleshooting issues, and optimizing the platform. It involves safeguarding marketing data quality by monitoring data flow and resolving inconsistencies. The analyst will build dashboards and reports to provide actionable insights, partner with marketing teams to design targeted audiences, and manage intent data platforms and vendor relationships. Additionally, the role supports marketing technology vendor evaluations, manages the project management platform, leads onboarding and training for marketing technology, and acts as a subject matter expert on Salesforce Data Cloud, intent data platforms, and project management tools. Collaboration with cross-functional teams to improve processes and shaping the roadmap for platform enhancements are key responsibilities. This role may require access to export-controlled commodities and technology, requiring eligibility for U.S. Government authorizations.

Requirements

BA/BS degree and 2-4 years’ relevant experience OR equivalent combination of education and experience
1-2 years’ experience with Salesforce
Experience with Salesforce Data Cloud preferred

Responsibilities

Own Salesforce Data Cloud administration — building and activating audiences, troubleshooting issues, and driving ongoing platform optimization.
Safeguard marketing data quality by monitoring data flow across systems and resolving inconsistencies to keep platforms aligned.
Build dashboards and reports that turn campaign and business data into clear, actionable insights for stakeholders.
Partner with marketing teams to design and activate targeted audiences that power marketing programs.
Manage intent data platforms and vendor relationships, fulfilling audience requests and supporting campaign targeting with reliable data delivery.
Support marketing technology vendor evaluations and RFPs, helping select and manage tools that fit team needs.
Own the project management platform end-to-end — workflows, request forms, automations, routing rules, and user support.
Lead onboarding and training for marketing technology platforms, ensuring teams can use tools effectively and independently.
Act as subject matter expert on Salesforce Data Cloud, intent data platforms, and project management tools, fielding questions and troubleshooting issues.
Collaborate cross-functionally with marketing, operations, and technology teams to spot inefficiencies and implement scalable process improvements.
Shape the roadmap for platform enhancements and data capabilities, recommending upgrades that boost operational efficiency.