Digital Insights Analyst

Pampered Chef•Addison, IL

21h•Hybrid

About The Position

The Digital Insights Analyst plays a key role in helping the organization understand how users engage with our digital experiences and content. This role supports data-driven decision-making by ensuring digital data is accurate, accessible, and translated into clear, actionable insights. Partnering with cross-functional stakeholders, the analyst transforms web and marketing data into reporting, analysis, and recommendations that improve outcomes across Pampered Chef’s digital presence, with a strong focus on supporting digital product analytics and digital marketing analytics across multiple initiatives. This role is ideal for an analytically curious, early-career professional who is eager to build strong foundations in digital analytics, SQL-based analysis, and business intelligence reporting, and is motivated to take on increasing complexity and contribute to how data informs digital strategy over time.

Requirements

0–2 years of experience in an analytical, reporting, or data-focused role (internships, co-ops, or relevant academic projects included).
Bachelor’s degree in business analytics, economics, statistics, MIS, computer science or a related quantitative discipline.
Experience with data aggregation and manipulation tools, such as Microsoft Excel.
Exposure to digital analytics platforms (GA4 and Google Tag Manager preferred).
Exposure to digital marketing platforms, such as Google Ads and Bloomreach.
Working knowledge of SQL, including basic querying, joins, and aggregations.
Familiarity with data visualization or business intelligence tools (Power BI preferred).
Strong attention to detail and commitment to data accuracy.
Ability to explain analytical findings in clear, straightforward language.
Comfortable building relationships and partnering with commercial and technology teams to support collaborative, cross-functional solutions.
Motivated self-starter with strong problem-solving instincts, clear communication skills, and the ability to stay organized while contributing across multiple projects and teams.
Experience working with digital marketing, websites, or content platforms.

Nice To Haves

Graduate degree (MBA or Master’s) preferred.
Exposure to additional data analysis tools (e.g., R, Python).
Interest in growing into advanced analytics, measurement strategy, or data leadership roles.

Responsibilities

Work with Google Analytics (GA4) data to support digital product analytics and digital marketing analytics, analyzing user behavior, traffic patterns, and engagement across multiple websites and digital marketing touchpoints.
Query databases using SQL to extract, clean, and analyze data at the event, session, and user level to support reporting and ad-hoc analysis.
Build and maintain digital reports and dashboards in Power BI, ensuring data is accurate, clearly presented, and aligned to defined metrics and KPIs.
Assist with basic tag implementation and maintenance in Google Tag Manager (GTM), validating data-layer outputs, identifying data issues, and documenting metric definitions and reporting logic.
Assist with A/B testing and analysis to help stakeholders understand the impact of digital experience changes.
Translate raw data into insights and observations, asking thoughtful questions and challenging assumptions to help stakeholders better understand performance and opportunities for improvement.
Respond to analytics requests from digital product, digital marketing, and other web-forward teams within the organization, helping clarify questions and ensuring analysis aligns with the underlying business need.
Continuously build knowledge of digital analytics best practices, GA4 capabilities, SQL techniques, and data visualization standards.