Digital Inside Sales Representative

Owen Companies•Vancouver, WA

2d•Remote

About The Position

The Digital Inside Sales Representative owns the end-to-end remarketing lifecycle for the company’s available equipment inventory — vehicle evaluations, channel selection, listing/content management, title and registration handling, and logistics coordination — across retail, wholesale, and auction channels. The DISR transacts sales directly on inbound inquiries and routes leads as appropriate.

Requirements

2+ years in inside sales, equipment/wholesale sales, or online inventory/listing management (heavy equipment, automotive, or similar asset-based industry preferred).
Demonstrated ability to close sales directly with customers, brokers, or wholesale/auction buyers — not just qualify/hand off.
Experience managing online listings across multiple platforms.
Working knowledge of remarketing/retargeting campaign execution (Google Ads, Meta Ads, or similar).
Proficient with CRM software.
Strong negotiation, written, and verbal communication skills.
Highly organized self-starter, comfortable owning this function independently with no direct reports.

Nice To Haves

Existing relationships with auction houses, wholesale buyers, or brokers in the equipment industry.
Experience coordinating logistics, freight, and title/registration handoff for sold assets.
Photography/basic content editing skills for listing quality.
Valid driver’s license.

Responsibilities

Partner with Fleet, Finance, Sales, and Operations to provide market data and recommendations on asset lifecycle timing and disposal strategy.
Monitor pricing trends, product mix, and market dynamics to optimize disposition outcomes across channels.
Develop and expand remarketing strategy across retail, wholesale, and auction channels.
Establish and grow relationships with auction houses, dealers, brokers, and wholesale buyers.
Identify new channel opportunities and strengthen existing wholesale/auction relationships.
Maintain accurate online listings of all available inventory across the company website and third-party marketplaces.
Keep equipment status (available, pending, sold, on hold) updated in real time.
Build and syndicate detailed listings — specs, hour-meter data, condition notes, pricing, high-quality photos and video.
Request and coordinate photos, inspections, and unit evaluations from Operations or the assigned sales rep (particularly for units currently on rent).
Monitor inventory aging (30/60/90+ days) and flag stale listings for pricing review or renewed marketing push.
Respond to and transact all inbound leads/inquiries directly, negotiating pricing and terms through close, and routing leads as necessary.
Prepare quotes, paperwork, and coordinate financing, freight/transport costs, and trade details as needed to close.
Coordinate logistics for sold units — pickup/delivery scheduling, freight arrangements, and communication with transport or service teams.
Manage title and registration handling for sold/transferred units.
Coordinate reconditioning/shop timelines with Operations for trade-ins or units needing service before listing.
Provide regular status updates to customers, wholesale/auction buyers, and internal sales reps on unit availability, shop/inspection status, and sale progress.
Maintain clean, accurate CRM records — pipeline, follow-ups, and interaction history for every lead and buyer.
Track and report on inventory turn, days-to-sale, listing performance, and wholesale/auction volume.