Digital Growth Strategist

Digital United•Farmington, CT

64d•Hybrid

About The Position

Seeking applicants in the following states: CT, FL, GA, IA, MA, MD, NC, OH, RI, SC, TN Primacy is looking for a strategic thinker with client-side and/or agency experience who can advise executive leadership and lead multidisciplinary teams to deliver the best ROI from their digital investment budget. This role blends strategic consulting with hands-on transformation leadership, partnering with CMOs, CIOs, and business leaders to drive growth through digital experience, performance marketing, customer journey optimization and AI emerging technologies. The ideal candidate is strategic, analytical, forward-thinking, and experienced in translating complex business challenges into actionable growth strategies and measurable outcomes. This role has the opportunity to make a significant business impact by transforming how we serve our clients through innovative, digital experiences. Measures: Client outcomes: measurable improvements across engagement specific KPIs, brand metrics, and ROI. Growth and expansion of client relationships and budgets Billable revenue Thought leadership articles, speaking engagements and joint client presentations Reports to: SVP, Strategic Services

Requirements

10+ years experience in digital strategy, management consulting, customer experience, growth strategy, or digital transformation roles.
Experience in one or more of our four verticals is required: Healthcare, Higher Education, Manufacturing, and Financial Services.
Deep understanding of the industry(s) market forces, customer journeys, and the digital ecosystem (ie: AI, Healthcare tech stacks like Epic, CMS, CRM, Salesforce, analytics, personalization, accessibility, HIPAA/security considerations, Financial and Healthcare regulatory practices).
Track record of winning and growing accounts, crafting proposals, setting clear KPIs, and delivering ROI.
Published thought leadership and frequent speaking engagements in healthcare, higher ed, fin serv, and/or manufacturing.
Proven ability to build productive relationships with VP/SVP/C suite leaders and influence complex stakeholder environments.
Builder’s mindset: ability to create (POVs, frameworks, tools) and lead cross functional teams to execute at pace.
Communication excellence: compelling storyteller with outstanding written, verbal, and visual communication skills.
Bachelor’s degree required

Nice To Haves

Familiarity with AI, advanced analytics, and emerging digital technologies prefer
advanced degree (MBA, MPH, MS) preferred.

Responsibilities

Own senior-level relationships across a portfolio of strategic clients, serving as a trusted advisor on growth strategy, digital transformation, customer experience, data/MarTech, and go-to-market optimization.
Diagnose & design solutions: connect enterprise goals to customer journeys, omnichannel content, accessibility/compliance, analytics, and performance marketing.
Conduct market, customer, and competitive analyses to diagnose business challenges, identify growth opportunities, and develop actionable strategic recommendations.
Lead initiatives to grow Primacy’s vertical practices and increase revenue
Partner with executive leadership and Business Development teams to develop strategic recommendations, and take strategy leadership roles in presales engagements.
Set excellence standards for the industries’ portfolios (quality, content throughput, client satisfaction) and lead reviews/retrospectives.
Codify and scale knowledge: build playbooks (e.g., college, bank, manufacturing company, provider experience, payer member journeys, biopharma HCP engagement, annuities, insurance), case studies, and enablement materials.
Stay ahead of industry trends, emerging technologies, customer behavior shifts, and digital innovation opportunities to continuously evolve client recommendations and agency capabilities.
Represent Primacy externally through industry events, speaking engagements, roundtables, published content, and strategic partnerships.