Digital Graphic Designer

Paul Fredrick MenStyle•Wyomissing, PA

6d•$50,000 - $60,000•Remote

About The Position

Paul Fredrick is seeking a Digital Graphic Designer to lead the execution of weekly digital marketing creative across email, paid ads, and homepage updates. This is a hands-on, production-focused role within an established brand system, primarily responsible for designing weekly email campaigns and supporting digital assets for their e-commerce business. The ideal candidate understands fashion e-commerce creative, can translate marketing direction into effective designs, and thrives within established design systems. This role emphasizes efficient use of existing systems and thoughtful iteration, rather than purely conceptual branding. While broader brand work may arise, the core focus remains on weekly email and digital marketing creative.

Requirements

2–4 years of experience in digital design, ideally within fashion, retail, or ecommerce
Strong portfolio showcasing email marketing, digital campaigns, and ecommerce-focused creative
Previous experience designing email creative for fashion or retail brands (must have)
Strong understanding of typography, hierarchy, layout, and visual merchandising
Experience working within established brand systems and template-driven workflows
Ability to manage recurring deadlines in a fast-moving environment
Comfort working from loose briefs and making thoughtful visual decisions independently
Strong organizational and communication skills
Genuine interest in fashion, menswear, and ecommerce marketing
Strong proficiency in Figma is required
Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Responsibilities

Design and execute weekly email marketing campaigns within the Paul Fredrick brand system
Create supporting paid social and digital advertising assets
Update and manage weekly homepage hero creative and related site assets
Translate loose marketing and merchandising briefs into compelling, customer-focused creative
Utilize and evolve existing templates and design systems thoughtfully and efficiently
Collaborate closely with creative leadership, copywriters, and marketing stakeholders throughout feedback and revision cycles
Present work internally and respond to feedback quickly and professionally
Prepare and upload final email assets into our email platform
Maintain consistency, organization, and attention to detail across all deliverables
Balance brand elevation with promotional clarity and ecommerce performance goals