Digital Giving Officer

Texas A&M University System•Canyon, TX

4d•Onsite

About The Position

The Digital Giving Officer is a key member of the Leadership Gifts & Development team and will focus on a digital fundraising strategy to enhance and grow the I Am WT brand. This position will also provide first-class experience for all donors by leveraging personalized digital engagement to effectively build relationships.

Requirements

Bachelor’s degree or equivalent combination of education and experience.
Three (3) years of experience in development, communications, public relations, social media, marketing, sales, etc., or combination.
Strong communication, writing, and editing skills.
Experience working with customers, volunteers, and/or employees.
Experience working with interactive web applications.
Experience creating content for social media platforms specifically, Instagram, Facebook, and YouTube.
Persuasive writing skills.
Experience reporting project results.
Strong commitment to success.
Attention to detail.
Have the ability to follow through.
Ability to exercise independent judgement.
Ability to multitask.
Strong interpersonal and communication skills.
Effective listener.
Be an independent worker.

Nice To Haves

Understanding of information systems and databases.
Experience working with an online giving portal.
Experience reporting financial results as well as other important metrics.

Responsibilities

Management of online giving platforms
Develop and implement a digital solicitation strategy to utilize social media and/or crowd funding practices.
Develop email and social media content for I Am WT brand.
Oversee digital ads and social campaigns that support fundraising projects for annual giving solicitations.
Analyze performance and key metrics of digital giving campaigns.
Stay current on digital giving best practices and maximize the use of data and other resources to make strategic recommendations and implementations.
Develop and execute digital stewardship strategies for current donors.
Perform a set number of outbound touchpoints per week to solicit donors to make new gifts, renew or upgrade by promoting philanthropic opportunities and university priorities
Cultivate relationships with donors via email, phone, social media, video conferencing
Enhance donor acquisition, retention, and stewardship, particularly through personalized digital communications
Maintains 100% compliance with timely completion of required System, University and job-specific online training courses.