Digital Fundraising Strategy Lead

American Heart Association • Dallas, TX

12h • Remote

About The Position

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The Digital Fundraising Strategy Lead is responsible for the strategy, creation, execution, and performance optimization of digital communications that support peer-to-peer fundraising initiatives. This is a remote and flexible location position. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn , Instagram , Facebook , X , and at heart.jobs .

Requirements

• Bachelor's degree or equivalent.
• Three (3) years minimum of prior related experience.
• Demonstrated ability to develop and execute strategic digital marketing plans.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Proven ability to build productive relationships with staff, vendors, volunteers, and external partners.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Ability to adapt strategies quickly based on performance data and changing business needs.
• Experience with the following platforms and tools: Salesforce Marketing Cloud, Google Analytics, Tableau, Figma, Canva, Asana, Microsoft Office Suite.

Nice To Haves

• 5–7 years of experience in digital marketing, digital fundraising, campaign management, or a related discipline is preferred.
• Experience working within or strong understanding of nonprofit and fundraising environments.
• Preferred Experience with peer-to-peer fundraising programs.
• Experience managing paid media campaigns and agency/vendor relationships.
• Experience with Salesforce CRM.
• Experience with 360SMS or similar SMS marketing platforms.
• Knowledge of donor and participant lifecycle marketing strategies.
• Experience working in a fast-paced, highly collaborative environment.
• Ability to work independently while effectively managing competing priorities.
• Demonstrated expertise across multiple facets of digital fundraising, including acquisition, engagement, stewardship, retention, and conversion optimization.

Responsibilities

• Leads the development of compelling digital content across email, SMS, paid media, social messaging, video, audio, and written channels to recruit, engage, coach, steward, and retain participants and donors.
• Serves as the organization's subject matter expert for digital campaign performance, leveraging analytics and audience insights to continuously optimize engagement, fundraising outcomes, and participant experiences.
• Collaborates closely with internal stakeholders, vendors, and field teams to ensure digital communications align with fundraising objectives and organizational priorities.
• Leads the planning, development, and deployment of multi-channel digital campaigns supporting peer-to-peer fundraising programs and events.
• Manages the creation and production of digital content, including: Email copy and design, Digital advertising assets, Video and audio content, SMS and mobile messaging, Social messaging content.
• Coordinates campaign development from concept through deployment, including copy approval, creative design, testing, quality assurance, and launch.
• Partners with internal teams and external vendors to execute innovative digital engagement strategies.
• Manages paid media strategy and campaign performance in collaboration with agency partners and vendors.
• Oversees and optimizes communications across the following platforms: Salesforce Marketing Cloud Journeys, Salesforce Marketing Cloud Email Campaigns, SMS/Text Messaging Platforms (including 360SMS preferred), Facebook Messenger, Paid Media Platforms, Emerging digital engagement channels as appropriate.
• Continuously monitors campaign performance and identifies opportunities for optimization.
• Analyzes engagement, conversion, fundraising, and retention metrics across all digital channels.
• Develops and distributes campaign performance reports, including: Journey-level reporting, Email performance analysis, Paid media performance analysis, Ad hoc campaign reporting.
• Synthesizes findings into actionable recommendations and presents performance insights to stakeholders.
• Conducts year-over-year and season-over-season analyses to uncover trends, opportunities, and best practices.
• Creates, analyzes, and distributes monthly and seasonal participant survey reports.
• Facilitates discussions with fundraising teams to review findings and recommend strategic improvements.
• Utilizes Google Analytics, Marketing Cloud reporting tools, and other analytics platforms to measure success and guide decision-making.

Benefits

• medical, dental, vision, disability, and life insurance
• a robust retirement program that includes an employer match and automatic contribution
• an employee assistance program
• employee wellness program
• telemedicine, and medical consultation
• Paid Time Off (PTO) at a minimum of 16 days per year for new employees
• 12 paid holidays off each year
• Tuition Assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree