DIGITAL FUNDRAISING & CAMPAIGN MANAGER

TBN•Fort Worth, TX

1d•Onsite

About The Position

The Digital Fundraising & Campaign Manager is responsible for turning approved fundraising strategies into well-executed, measurable campaigns across TBN's digital channels. This role combines digital fundraising, campaign management, fundraising copywriting, project management, performance reporting, and testing. The ideal candidate is both a strong marketer and an excellent writer who can take a campaign from strategy through execution while coordinating effectively with Fundraising, Marketing, Digital, Creative, Traffic, IS, and other internal partners. The position will manage day-to-day execution of digital fundraising campaigns across email, web, SMS, landing pages, donor journeys, and other digital channels. The manager will also serve as a primary writer for routine digital fundraising communications, helping develop compelling donor-centered messaging that clearly communicates ministry impact and motivates response. This is not simply a project-management position. The successful candidate must be able to understand the fundraising objective, develop persuasive content, manage execution, interpret performance, and recommend improvements based on results.

Requirements

Bachelor's degree in marketing, communications, fundraising, nonprofit management, digital media, or a related field, or equivalent relevant professional experience.
4+ years of relevant experience in digital marketing, fundraising, campaign management, direct response, nonprofit communications, or a related field.
Demonstrated ability to manage integrated campaigns across multiple digital channels.
Excellent fundraising, marketing, or direct-response writing and editing skills.
Ability to write compelling email, landing-page, SMS, and donor-conversion copy.
Strong project-management skills with demonstrated ability to manage multiple campaigns, stakeholders, deadlines, and dependencies.
Working knowledge of digital marketing metrics and the ability to understand campaign performance and conversion data.
Experience working with email marketing, CRM, CMS, SMS, analytics, or related digital platforms.
Strong attention to detail and demonstrated ability to manage campaign QA.
Ability to work independently, solve problems proactively, and bring recommendations rather than simply escalate issues.
Strong interpersonal skills and demonstrated ability to work effectively across departments and functional teams.

Nice To Haves

Experience in nonprofit, ministry, faith-based, or donor-supported organizations.
Experience with digital fundraising, direct response, donor acquisition, recurring giving, or donor lifecycle marketing.
Experience developing automated donor journeys, nurture campaigns, or conversion programs.
Experience with A/B testing and digital optimization.
Experience with Wrike or similar project-management platforms.
Experience using AI tools to support marketing, writing, campaign development, research, analysis, or workflow efficiency.
Familiarity with fundraising KPIs such as donor conversion, average gift, recurring giving, acquisition, retention, and revenue performance.

Responsibilities

Manage execution of approved fundraising campaigns across email, web, SMS, landing pages, donor journeys, and other digital channels.
Translate fundraising strategy into actionable campaign plans, deliverables, schedules, and channel requirements.
Manage campaigns from initial planning through launch, optimization, reporting, and follow-up.
Support donor acquisition, first-gift, second-gift, recurring-giving, reactivation, and other donor-growth strategies.
Ensure campaigns remain aligned with approved Fundraising priorities, audiences, offers, messaging, and objectives.
Identify executional issues early and proactively recommend solutions.
Serve as a primary writer for routine digital fundraising communications, including: fundraising emails and email series; landing pages; SMS messages; donor nurture and follow-up journeys; campaign messaging; headlines, calls to action, subject lines, and preview text; digital fundraising promotions and related donor communications.
Write donor-centered copy that connects TBN's ministry impact with a clear and compelling opportunity to give.
Adapt messaging appropriately by audience, channel, donor lifecycle stage, and campaign objective.
Edit and optimize copy for clarity, emotional relevance, response, conversion, and consistency with TBN's ministry voice.
Develop multiple messaging and creative variations for testing when appropriate.
Use AI-enabled tools thoughtfully to improve speed, efficiency, research, ideation, optimization, and content development while maintaining appropriate human judgment, accuracy, voice, and quality.
Own campaign schedules, timelines, dependencies, approvals, trafficking, and quality assurance.
Maintain accurate project plans and workflows in Wrike or other designated project-management systems.
Coordinate required assets, copy, approvals, links, tracking, landing pages, creative, and technical requirements before launch.
Ensure campaigns are complete, accurate, tested, and launch-ready before activation.
Maintain clear visibility into campaign status, deadlines, risks, and outstanding decisions.
Manage multiple campaigns and priorities simultaneously while maintaining quality and meeting deadlines.
Serve as the primary day-to-day Fundraising liaison for active campaigns with Marketing, Digital, Creative, Traffic, IS, and other internal teams.
Translate Fundraising requirements into clear executional direction for cross-functional partners.
Build productive working relationships across departments and help move campaigns efficiently through internal processes.
Surface resource needs, risks, conflicts, or significant changes before they affect campaign delivery.
Work closely with the VP, Fundraising and VP, Chief Growth Strategist on approved fundraising and growth priorities.
Support development and maintenance of clear digital fundraising performance reporting.
Track campaign results against defined objectives and KPIs.
Translate digital metrics into understandable donor and revenue outcomes.
Evaluate performance across areas such as response, conversion, revenue, donor acquisition, engagement, and donor progression.
Partner with Fundraising leadership and analytics resources to identify meaningful trends and opportunities.
Recommend improvements to messaging, offers, audiences, channels, timing, and donor journeys based on results.
Support structured testing of subject lines, creative, offers, calls to action, landing experiences, audience segments, and other campaign variables.
Apply learnings from completed campaigns to future execution.
Ensure donor-facing communications are accurate, compelling, consistent, and appropriate for a Christian ministry audience.
Maintain high standards for grammar, proofreading, links, calls to action, facts, offers, tracking, and final campaign QA.
Protect donor trust by ensuring fundraising communications clearly and accurately represent ministry impact and giving opportunities.
Partner with appropriate internal teams to ensure campaigns follow TBN brand, creative, digital, and technical standards.