Digital Experience Specialist

JM&A Group•Deerfield Beach, FL

About The Position

As a key member of the Digital Customer Experience team, the Digital Experience Specialist leverages knowledge of Salesforce Marketing Cloud and is responsible for optimizing the platform while providing technical expertise to support digital solutions. They will collaborate on Email/SMS strategy and digital engagement to help drive impactful communications and initiatives that continuously improve the customer journey through data-driven insights.

Requirements

Bachelor’s degree in Marketing, Business, or a technology-related field, or comparable work experience.
At least 2+ years of experience planning, building, and analyzing marketing campaigns that leverage Salesforce Marketing Cloud [expertise in Email Studio, Journey Builder, Automation Studio, AMPscript, SQL queries].
Strong technical acumen and analytical skills with the ability to turn data insights into actionable recommendations for the business and management.
Experience in marketing automation and digital personalization.
Strong ability to work as a team member or independently with limited supervision, navigate ambiguity, and prioritize effectively while managing multiple assignments, deliverables, and responsibilities.
Outstanding interpersonal skills and ability to develop relationships across diverse teams and levels throughout the organization.
Excellent project management skills; organized, able to hold others accountable, prioritize effectively, and analyze data.
Prior experience working in an Agile project management environment while managing sprints and day-to-day product deliverables.
Proven problem-solving abilities, attention to detail, solid technical acuity, and aptitude.
Ability and willingness to learn new technologies and platforms that will contribute to operational efficiency and digital optimization.

Responsibilities

Collaborate with cross-functional teams to translate business goals into email features and enhancements.
Integrate Email/SMS campaigns with web engagement strategies and digital experience platforms.
Build, deploy, and optimize Email/SMS campaigns using Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and Audience Builder.
Lead journey development, testing, and deployment for email and SMS programs while coordinating UAT efforts and launch readiness.
Create and maintain technical/blueprint documentation of processes and procedures.
Manage subscriber data, segmentation, and personalization strategies to deliver targeted, relevant communications.
Develop and maintain user journeys and process flows, dynamic content blocks, AMPscript, and automation workflows for scalable campaign execution.
Monitor platform performance while troubleshooting and resolving technical or process issues as they arise.
Serve as a liaison between business stakeholders, technology teams, and external partners.
Communicate clearly and frequently with leadership, team members, vendors, and stakeholders to ensure that the product strategy is successfully executed and business objectives are met.
Manage project timelines, deliverables, and backlog prioritization using Agile methodologies and tools such as Asana, JIRA, etc.