Digital Experience Manager
About The Position
Grand America Hotels & Resorts seeks a Digital Experience Manager to join the Marketing Technology team and support the hotel and ski resort properties – Sun Valley Resort, Snowbasin Resort, Grand America Hotel, Westgate Hotel, and Little America Hotels. The Digital Experience Manager oversees the implementation and optimization of guest-facing digital platforms, ensuring seamless experiences across web, mobile, and eCommerce touchpoints. This role manages day-to-day platform operations while executing strategic initiatives to improve guest experience and drive business results. A key aspect of this position is navigating the unique needs of multiple properties with distinct brands, audiences, and seasonal patterns - from luxury urban hotels to destination ski resorts.
Requirements
- 2-5 years' experience in digital product management or similar role
- Strong understanding of eCommerce platforms and content management systems
- Experience coordinating with technical vendors and agencies
- Familiarity with A/B testing and methodologies
- Proficiency with Google Analytics or similar digital analytics platforms
- Proven track record of successful project delivery
- Excellent communication and stakeholder management skills
- Familiarity with Agile methodologies
- Understanding of web development and UX best practices
- Foundational knowledge of SEO principles as they relate to website structure and content
Nice To Haves
- Experience in hospitality/tourism and/or ski industry
- Experience evaluating or implementing AI-powered tools for websites and commerce platforms (e.g., personalization, chatbots, search optimization, content generation)
- Experience with mobile app platforms
- Background managing technical projects across multiple brands or properties
Responsibilities
- Manage and execute improvements to guest-facing digital platforms
- Identify and implement optimization opportunities to improve conversion and guest satisfaction
- Oversee website content operations and maintenance
- Monitor platform performance and coordinate improvements
- Track and report on key performance metrics
- Manage day-to-day eCommerce platform operations in partnership with property revenue and product managers
- Own eCommerce product merchandising strategy, including product positioning, display, promotional placement, and purchase flows, coordinating with property Product Managers to align with revenue goals and POS capabilities
- Serve as primary point of contact for digital technology vendors & agencies
- Coordinate with our web development & IT teams, both internal & agency partners, to prioritize and execute digital projects
- Support implementation and quality assurance of new guest-facing technologies
- Manage project scope and requirements for digital experience initiatives
- Coordinate with internal teams for execution while managing project timelines
- Facilitate cross-functional collaboration to meet objectives
- Use data to guide implementation decisions, including A/B testing and conversion rate optimization
- Manage and develop the Digital Experience Specialist, providing day-to-day direction and growth opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
