Digital Experience & Marketing Technology Manager Reduced Risk Products

JT International S.A.•Raleigh, NC

123d

About The Position

The Digital Experience & Marketing Technology Manager RRP (Reduced Risk Products) partners with the Digital Lead Manager to develop and optimize the owned digital infrastructure for Reduced Risk Products in the United States. The role is accountable for establishing the marketing technology platform and managing website operations from end to end to support consumer acquisition, engagement and retention.

Requirements

Bachelor’s degree in Marketing or a related field
At least five years of experience in digital platform management, website operations or a related digital role
Demonstrated experience managing owned digital platforms, including content management system administration, website operations, analytics implementation and digital technology integration
Proven experience building, launching, and scaling website platforms from the ground up, with a strong understanding of website operations, digital marketing platforms, analytics, and the broader digital marketing landscape
Experience managing external agencies, technology vendors, and cross-functional stakeholders, combined with strong communication, collaboration, leadership, and critical-thinking skills
Fluent English and a proactive, self-starting approach with a strong sense of ownership are essential

Nice To Haves

Experience in Reduced Risk Products or another regulated consumer category is strongly preferred
Knowledge of U.S. RRP digital operations and regulations considered an advantage

Responsibilities

Contribute to the Reduced Risk Products digital strategy and continuously optimize the owned website platform and digital brand experience
Establish and manage the digital ecosystem supporting search engine optimization, paid media, customer relationship management, analytics and consumer registration
Own the end-to-end website ecosystem, including platform development, web analytics, asset tagging, search engine optimization setup, and customer relationship management capabilities, delivering outcomes through a combination of internal expertise, external agency partners, and local IT resources
Develop consumer data capture infrastructure, registration journeys, marketing automation capabilities and consumer registration experiences
Collaborate with local and global Information Technology teams to identify appropriate solutions for the United States digital ecosystem
Establish an age-verification system in compliance with local regulations
Enable lead-generation initiatives through website optimization, landing pages, digital capabilities and collaboration with local retail teams
Manage the execution of digital campaigns based on briefs provided by the Brand Team and Consumer Programs Lead Manager
Implement campaign measurement and A/B testing across website and customer relationship management platforms
Coordinate digital assets and content with Brand, Legal and Corporate Affairs stakeholders
Analyze website, campaign, digital platform and e-commerce performance and recommend improvements
Manage the digital and website operations budget and review budget phasing in collaboration with Finance

Benefits

Annual performance-based bonus to reward outstanding achievements
Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment
Comprehensive medical, dental, and vision insurance plans for employees and their families
Life insurance coverage to provide peace of mind
401(K) plan with company matching contributions to support retirement planning
Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance
Short-term and long-term disability coverage
Education and tuition assistance programs to foster continuous learning and career growth
Flexible dress code fostering a comfortable and professional workplace culture
Regular office events, snacks and drinks, and volunteering opportunities enhancing employee engagement and community contribution
Employee Assistance Programme offering confidential counselling and support for employees and their family members