Digital Experience Manager, North America

Amer Sports Company•Ogden, UT

1d•Onsite

About The Position

Amer Sports is a dynamic, global sports company offering passionate achievement-oriented professionals the chance to succeed and flourish in an international environment. Our globally recognized brands include Salomon, Wilson, Atomic, and Arc’teryx. We are a company where ambitious, competent and motivated people can make their mark. All our team members are ready to strive for the best of the company and to win together. Just like our customers, we are dedicated to an active lifestyle and sports. Join us.

Requirements

Minimum of 3-5 years of work experience in branded consumer good industry; athletic, outdoor/or sporting goods market preferred.
A Bachelor’s degree in Business/Marketing or related area or equivalent experience.
Has worked several years in digital marketing, marketing, and account management
Specific, substantial experience of Digital Marketing channels
Experienced in gaining consumer/channel insight, analyzing data and putting relevant actions in place
Mastery of Digital Toolbox and Ecosystem
Brand/Marketing Etail/Online/Omnichannel Knowledge
KPI tracking, analyzing, reporting (attributing)
Excellent Presentation skills
Outlook, Internet, MS Office, Analytical Tools
Consumer Content Marketing
Website Design/UI/UX
Developing a brand focused Digital Game Plan
Initiating Action and follow-through, Persuading & Influencing
Presenting and Communicating Information
Planning and Organizing
Relating and Networking
Writing and Reporting
Self Sufficient

Nice To Haves

Preferred every day, avid skier

Responsibilities

Own the Digital Experience and develop growth strategy
Develop digital experience across all marketing led touchpoints, driving awareness, engagement and conversion.
Develop a digital marketing and ecommerce calendar aligned with North American business objectives, identify high impact moments in the annual GTM cycle.
Develop ecommerce growth strategy in North America
Oversee regional reporting against channel performance
Provide in-season site audits, making recommendations to enhance consumer journey and site performance for North America.
Develop growth strategy in alignment with product category objectives and value creation projects.
Track industry competitors, digital trends and consumer habits, adapting plans when needed.
Direct marketing
Develop and execute CRM strategy aligned with business objectives, inclusive of email, SMS, social media and emerging channels.
Enhance personalization, targeting and consumer segmentation to refine local messaging within North America.
Develop affiliate marketing program to drive conversion in media and ambassador channels.
Continuous Optimization and Innovation
Monitor digital marketing trends, consumer trends and emerging channels to enhance the consumer journey online
Monitor site traffic, performance and content to continually improve regional capabilities.
Paid Digital
Develop high impact opportunities to support paid digital marketing initiatives, including but not limited to social, advertising and media.
Digital partnerships
Oversee the execution of digital aspects of partnerships including Key accounts, retail accounts, brand partners, media, etc.
Report against digital partnership performance.
Online Ambassadors/influencers
Develop a team of influential online ambassadors across key epicenters within the US and Canada
Develop locally relevant campaigns, identifying top performers and content creators
Report against ambassador performance with annual review and recruitment.