Digital Experience Lead (Remote)

Forbes Advisor • Wilmington, DE

4d • Remote

About The Position

Forbes Advisor is scaling its Comparison business and is looking for a Digital Experience Lead to drive its next stage of growth. This is a hands-on role focused on improving conversion across landing pages and customer journeys. The Comparison business connects customers with the right products across a panel of partners, earning revenue by sending high-intent, well-matched customers their way. With significant investment across paid acquisition, optimizing the customer experience from the moment they land on the site is critical. The role involves close collaboration with SEM, Product, Engineering, Design, and Data teams to understand customer behavior, identify opportunities, and implement experiments and improvements that drive measurable commercial impact. The ideal candidate is curious, commercially minded, and focused on understanding customer conversion drivers. They should be comfortable analyzing performance data, developing hypotheses, shaping new experiences, and launching experiments.

Requirements

• 3+ years' experience in conversion rate optimisation, digital experience, growth or a similar optimisation-focused role.
• Proven experience improving landing pages, funnels and digital customer journeys through experimentation.
• Strong understanding of A/B testing, from hypothesis development and test design through to analysis and decision-making.
• Commercially sharp and able to connect customer behaviour and conversion to revenue and wider business performance.
• Data-driven and curious, with the ability to spot opportunities and turn insight into action.
• Strong understanding of UX and conversion best practices.
• Experience with analytics and experimentation platforms such as GA4, Optimizely or similar.
• A proactive self-starter, comfortable working across Marketing, Product, Engineering, Design and Data to get things done.

Nice To Haves

• Experience optimising landing pages for SEM or other paid acquisition channels.
• Experience within comparison, lead generation, affiliate or another performance-driven digital business in Home Improvement, Small Medium Business or similar.
• Experience with user testing, session replay, heatmaps or other qualitative research methods.
• Working knowledge of SQL, Tableau or similar analytics tools.

Responsibilities

• Own the optimisation roadmap across areas of the Comparison business, prioritizing opportunities to improve conversion.
• Continually optimize landing pages and customer journeys, using performance data and customer insight to identify and remove friction.
• Turn opportunities into clear hypotheses and own experiments end-to-end – from test design and success measures through to execution, analysis and recommendations.
• Balance quick wins with bigger ideas that could materially change performance, turning successful experiments into scalable improvements.
• Work with SEM to connect acquisition strategy with the on-site experience, maximizing conversion and value from paid traffic.
• Understand differences in customer intent, keywords, campaigns and traffic sources, and use those insights to shape landing page experiences.
• Look across the full funnel to ensure optimization drives meaningful commercial outcomes, not individual metrics in isolation.
• Partner with Product, Engineering and Design to identify opportunities and take experiments and experience improvements from idea through to launch.
• Work with Data to ensure the right tracking and measurement are in place to make confident decisions.
• Clearly communicate results, learnings and recommendations to stakeholders.

Benefits

• Equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed