Digital Experience Design Manager

BlueCross BlueShield of South Carolina•Columbia, SC

3d•Remote

About The Position

Advances digital strategy through user research and user experience design, project planning and support, roadmap development and relationship management. Mentors a team with diverse roles, skillsets and backgrounds. Provides oversight for the content of strategy of digital properties and works to improve adherence to sound communications standards.

Requirements

Bachelor's degree in marketing, design, or other job-related fields.
Master's degree in marketing, design, or other job-related fields.
Five years of digital marketing, communications and editing experience, website, digital communications, design, or related oversight experience.
Two years management or supervisory experience or equivalent military experience in grade E4 or above. (may be concurrent).
Excellent organizational, customer service, and presentation skills.
Advanced proficiency in spelling, punctuation, and grammar skills.
Ability to understand and use web content management systems.
Ability to persuade, negotiate, or influence others.
Ability to guide, direct, and assess the performance of others.

Nice To Haves

Seven years of experience in experience design, web management, marketing and/or digital communications.
Two years of design or related oversight experience.
Four years of management experience or supervisory ore equivalent military experience in grade E4 or above (may be concurrent).
Working knowledge of human and user centered design, user research, end-to-end design processes, accessibility, analytics and information architecture.
Experience with strategy development and execution, leading cross functional teams, working with internal and external clients, and presenting to stakeholders and leadership.
Proficiency with web content management systems (particularly Adobe Experience Manager), design programs (e.g. Figma, Adobe Creative Suite, etc.) and analytics tools.

Responsibilities

Oversee user experience (UX) design ideation, and iteration, while ensuring the team adheres to best practices.
Provide strategic direction in the development of testing approaches, including strategy, participant recruitment, and leveraging vendors and/or technology in the process.
Enable the UX design process through strategic evaluation, acquisition, and management of technology/tools.
Provide project support, to include translating design into project requirements, effectively communicating business needs, managing deadlines and team deliverables, and supporting implementation.
Oversee the development and deployment of digital content across platforms to ensure editorial consistency and adherence to brand and corporate digital guidelines.
Partner with team members to develop, implement, and communicate digital governance practices.
Responsible for member engagement strategy and omni-channel content development.
Responsible for recruiting and hiring, coaching and mentoring, monitoring and evaluation, and addressing all disciplinary issues in a timely manner.
Encourage staff in creating and maintaining a work environment with a high morale and employee satisfaction through support of professional development, training, career growth, and rewarding high performance.
Conduct market and design research in support of digital strategy efforts.
Monitor industry trends incorporate best practices into work processes and communicate findings to leadership to ensure competitiveness in the market.
Manage relationships with vendors, internal stakeholders, and I/S to ensure alignment on digital priorities, DX-driven communication strategies, and the successful execution of projects.