Digital Experience & Brand Manager (Hybrid/Remote)

VAA•Plymouth, MN

4d•$100,000 - $130,000•Hybrid

About The Position

VAA is seeking a Digital Experience & Brand Manager to shape how the brand comes to life across creative, digital, and web experiences. This role requires a blend of creative thinking and digital expertise to strengthen the VAA brand, lead website and digital experiences, expand search presence, and develop compelling creative assets to support business growth. The ideal candidate will be a hands-on individual who can see the big picture and execute on it.

Requirements

Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media or a related field, or equivalent professional experience
8+ years of experience in digital marketing, brand, creative services, digital experience or a related role
Strong visual design skills with a portfolio demonstrating high-quality creative work across digital and print applications
Proficiency with Adobe Creative Suite and/or comparable professional creative tools
Experience managing and optimizing websites through WordPress or a comparable CMS
Working knowledge of SEO, website UX, digital marketing and conversion optimization best practices
Experience with website analytics and search performance tools, such as Google Analytics and Google Search Console
Experience developing and editing photography and video for marketing applications
Strong organizational and project management skills with the ability to manage multiple priorities
Ability to translate complex or technical subject matter into clear, engaging visual and digital experiences
Strong communication and collaboration skills
Curiosity and a willingness to explore emerging technologies, including AI-powered marketing and search tools

Nice To Haves

Experience in B2B marketing, professional services, architecture, engineering, construction, manufacturing or another technical industry is a plus.

Responsibilities

Bring the VAA brand to life by leading hands-on creative development across digital and print materials, campaigns, presentations, sales tools, recruiting materials, and other branded communications.
Shape the digital experience by managing and continuously improving VAA's website, including content, functionality, user experience, landing pages, and conversion pathways.
Grow digital visibility by developing and executing SEO strategies to improve organic search performance and adapt to emerging AI-powered search and answer experiences.
Turn strategy into creative by developing creative concepts and assets that support campaigns, service promotions, recruiting, and business development.
Make digital work harder by using analytics, user behavior, and performance data to identify opportunities and continuously improve digital experiences and marketing effectiveness.
Strengthen the digital ecosystem by helping to connect VAA's website, analytics, CRM, marketing automation, and other digital tools for more integrated experiences.
Improve internal connections by partnering with stakeholders to enhance the structure, usability, navigation, and overall experience of VAA's SharePoint environment.
Tell stories visually by managing and editing photography and video for use across web, social, recruiting, campaigns, and other marketing channels.
Create systems that scale by developing templates, standards, and reusable creative tools to strengthen brand consistency and improve marketing efficiency.
Explore what's next by identifying emerging technologies, AI tools, search trends, and digital opportunities to improve VAA's marketing, communication, and growth strategies.