Digital Experience & Brand Manager (Hybrid/Remote)

VAA•Minneapolis, MN

3d•Hybrid

About The Position

VAA is seeking a Digital Experience & Brand Manager to shape how the brand comes to life across creative, digital, and web experiences. This is a hands-on role for someone who can see the big picture and bring it to life. The position combines creative thinking with digital expertise to strengthen the VAA brand, lead the website and digital experience, expand presence in search, and develop compelling creative to support people, clients, and business growth. The role involves turning ideas and strategy into experiences that connect with clients, future employees, and current employees, managing and improving the company's website, developing SEO strategies, creating digital assets, using analytics to improve digital experiences, strengthening the digital ecosystem, enhancing the SharePoint environment, managing visual assets, creating scalable systems, and exploring emerging technologies and AI tools.

Requirements

Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media or a related field, or equivalent professional experience
8+ years of experience in digital marketing, brand, creative services, digital experience or a related role
Strong visual design skills with a portfolio demonstrating high-quality creative work across digital and print applications
Proficiency with Adobe Creative Suite and/or comparable professional creative tools
Experience managing and optimizing websites through WordPress or a comparable CMS
Working knowledge of SEO, website UX, digital marketing and conversion optimization best practices
Experience with website analytics and search performance tools, such as Google Analytics and Google Search Console
Experience developing and editing photography and video for marketing applications
Strong organizational and project management skills with the ability to manage multiple priorities
Ability to translate complex or technical subject matter into clear, engaging visual and digital experiences
Strong communication and collaboration skills
Curiosity and a willingness to explore emerging technologies, including AI-powered marketing and search tools

Nice To Haves

Experience in B2B marketing, professional services, architecture, engineering, construction, manufacturing or another technical industry is a plus.
Portfolio: Candidates should be prepared to share examples of relevant creative and digital work.

Responsibilities

Bring the VAA brand to life through hands-on creative development across digital and print materials, campaigns, presentations, sales tools, recruiting materials, and other branded communications.
Manage and continuously improve VAA's website, including content, functionality, user experience, landing pages, and conversion pathways.
Develop and execute SEO strategies to improve organic search performance and adapt to emerging AI-powered search and answer experiences.
Develop creative concepts and assets to support campaigns, service promotions, recruiting, and business development.
Utilize analytics, user behavior, and performance data to identify opportunities and continuously improve digital experiences and marketing effectiveness.
Help connect VAA's website, analytics, CRM, marketing automation, and other digital tools to create more integrated experiences.
Partner with stakeholders to enhance the structure, usability, navigation, and overall experience of VAA's SharePoint environment.
Manage and edit photography and video for use across web, social, recruiting, campaigns, and other marketing channels.
Develop templates, standards, and reusable creative tools to strengthen brand consistency and improve marketing efficiency.
Identify emerging technologies, AI tools, search trends, and digital opportunities to improve marketing, communication, and growth.