Digital Experience Analytics, Senior Manager
About The Position
The Digital Experience Analytics, Senior Manager owns the digital experience analytics and optimization engine across Wolverine Worldwide’s eCommerce portfolio. This role is responsible for diagnosing performance across the customer journey, identifying conversion opportunities, and supporting experimentation to improve site and marketing effectiveness. This role partners cross-functionally with Product, UX, Marketing, and Commercial teams to translate behavioral and channel data into actionable insights that drive measurable improvements in conversion, engagement, and customer experience. This role brings deep expertise in experience-level performance and optimization, ensuring that granular behavioral insights inform broader business performance strategies and decisions.
Requirements
- Bachelor’s degree in analytics, statistics, computer science, or related field
- 5+ years of experience in digital, eCommerce, or experience analytics
- Deep expertise in digital analytics and experimentation tools (e.g., GA4, ContentSquare, OmniConvert or similar)
- Strong understanding of conversion funnels, UX/CRO principles, and digital customer behavior
- Ability to synthesize complex behavioral data into clear, actionable insights
- Experience working in cross-functional environments with Product, UX, and Marketing teams
- Strong communication and storytelling skills, with ability to influence without direct ownership
- High attention to detail and intellectual curiosity
Responsibilities
- Lead end-to-end analysis of the digital customer journey, identifying key drivers of conversion, engagement, and drop-off across the funnel
- Develop deep-dive diagnostics across site experience, landing pages, and channel entry points
- Translate test results into clear insights and actionable recommendations to improve conversion and user experience
- Identify opportunities to improve traffic quality, landing page effectiveness, and conversion by channel
- Provide insight into how campaign strategies impact on-site behavior and conversion outcomes
- Collaborate with Product and UX teams to inform feature prioritization and experience improvements
- Provide data-driven recommendations to enhance site navigation, content strategy, and merchandising execution
- Support opportunity sizing and risk assessment to inform prioritization decisions
- Present insights and recommendations to cross-functional stakeholders, clearly articulating drivers and implications
- Partner with D&TE teams to build standardized performance reporting in PowerBI
- Performs duties consistent with the company’s AAP/EEO goals and policies.
- Performs other duties as required/assigned by manager.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
