Vans: Digital/eCommerce Merchandiser

Vans•Costa Mesa, CA

3d•Hybrid

About The Position

As a Digital Merchandiser, you will support and execute merchandising strategies across the North America websites (US and Canada) and mobile app. You will obsess over improving customer conversion, AOV, revenue, and time on site by presenting Vans’ products in the right way, at the right time, and in the right combination. You will collaborate closely across the digital team (merchants, content authors, retention and operations SME’s) as well as with other departments - Product, Marketing, Merchandising, and Planning - to bring products to life and manage their life cycle on site. This role reports into the Director, Digital Merchandising & Content. It is a hybrid role, working 3x/week on site at our Costa Mesa, CA HQ.

Requirements

Digital merchandising execution excellence, ensuring accurate and consistent onsite execution across product presentation, pricing, promotions, navigation, and discovery tools.
Strong attention to detail and operational rigor, maintaining product data accuracy, site hygiene, and thorough QA processes to prevent and resolve errors.
Analytical, KPI-driven decision making, leveraging performance metrics to inform priorities and optimize category and site performance.
Deep product and category fluency, with the ability to assess assortment health, identify opportunities, and translate insights into merchandising actions.
Cross-functional collaboration and influence, effectively partnering with Merchandising, Marketing, Product, and Retention teams to align execution with business priorities.
Project and seasonal launch management, ensuring timely delivery of product setups, campaigns, and site updates while adapting to changing timelines and dependencies.
Proficiency across eCommerce tools and platforms, including CMS, PIM, DAM, SFCC, Google Analytics, Quantum Metric, and site merchandising systems.
Strong communication skills, providing clear updates, documentation, and alignment across stakeholders.
Customer-first, UX-oriented mindset, optimizing product discovery and site experience to improve engagement and conversion.
4+ years of experience and professional achievements.

Nice To Haves

Experience with Tik Tok Shop

Responsibilities

Execute daily site merchandising across categories, including product setup, pricing, imagery, badging, navigation, and onsite experiences.
Maintain and optimize product data integrity across PIM, CMS, and site tools—identifying and resolving errors, inconsistencies, and merchandising bugs.
Own assigned categories, using performance metrics (e.g., conversion, sell-through, AOV, inventory health) to drive optimization and priorities.
Manage seasonal product lifecycle, including data preparation, attribute setup, product uploads, and pre-launch QA.
Partner cross-functionally with Merchandising, Buying, Marketing, and Product teams to align on product strategy, campaigns, and site execution.
Support promotional and campaign execution, including product selection, pricing setup, and QA of featured experiences and links.
Maintain and evolve site navigation, search, and product discovery tools (filters, facets, cross-sell) to improve customer experience.
Contribute to merchandising processes and tools, including maintaining the merchandising calendar, playbook, and continuous improvement efforts.