Digital Designer

Kontoor Brands, Inc.•Greensboro, NC

18h

About The Position

The Digital Designer will support the Wrangler creative team in delivering elevated digital experiences. This role is suited to a detail-oriented designer who works effectively in a fast-paced environment and can translate an iconic heritage brand into fresh, modern digital storytelling. The position develops and executes digital consumer experiences and collaborates with cross-functional partners, including brand marketing and e-commerce teams. The designer creates digital creative for Wrangler.com, e-commerce initiatives, brand campaigns, email marketing, and other digital assets while following supplied brand standards and creative direction.

Requirements

Bachelor’s degree or equivalent from a four-year college or university.
At least 4 years of experience in web design.
Proficiency in Photoshop and Adobe XD.
Knowledge and applied experience with HTML and CSS.
Ability to collaborate, discuss designs, and quickly and impartially iterate based on feedback.
Strong interpersonal, communication, and time-management skills.
Ability to articulate ideas clearly to internal and external stakeholders.
Impeccable attention to detail and ability to multitask, prioritize, manage projects, and meet deadlines.
Resourcefulness, intellectual curiosity, and an eye for visual aesthetics, formatting, and layout.
Ability to produce polished deliverables.

Nice To Haves

Experience in retail e-commerce.

Responsibilities

Concept, design, and develop digital creative for Wrangler.com, including e-commerce initiatives and digital brand campaigns.
Follow and maintain brand identity standards, user-centered design principles, and industry best practices.
Collaborate cross-functionally to create conceptual, functional, and impactful user experiences.
Design against established wireframes and visualizations and execute designs as visual mockups.
Create responsive banners for desktop, tablet, and mobile, as well as animated GIFs and elements for launches and site promotions.
Create digital assets for the website, email, and other channels.
Create email marketing campaigns with a consistent voice and cadence based on digital marketing briefs.
Modify existing digital assets, including brand photography and video, to fit web and email templates.
Discuss designs, incorporate feedback, and quickly iterate on ideas.
Partner with cross-functional teams to align on brand stories, product launches, and initiatives.