Digital Designer

Raisin • New York, NY

2d • $105,000 - $120,000

About The Position

Raisin is hiring a Digital Brand Designer for its Brand & Acquisition team, working closely with the US Marketing team and reporting to the Head of Brand and Marketing Design. The role focuses on conversion: designing and testing landing pages, web journeys, and creative that turn interest into sign-ups. The designer will also support marketing initiatives across paid social, web, and email, helping maintain a consistent brand across the customer funnel.

Requirements

• At least 4 years of experience in digital, marketing, or web design, ideally in-house at a fintech, DTC, or fast-growing technology company, or at an agency serving performance clients.
• A portfolio demonstrating visual craft across brand, web, landing pages, paid social, and email, and explaining the problem, hypothesis, tests, and outcomes.
• Proven experience designing for conversion and working with growth or performance teams.
• A data-informed approach, including comfort interpreting test results and analytics to guide design decisions.
• Excellent typography, layout, and hierarchy skills, with attention to spacing, rhythm, and detail.
• Expertise in Figma, including components, auto layout, and prototyping, and solid Adobe Creative Suite skills.
• Practical use of AI in the design process for exploration, variant production, or prototyping.
• Ability to build implementation-ready components and code snippets in HTML/CSS for deploying tests with Marketing through Optimizely and Bloomreach.
• Ability to manage multiple projects in a fast-moving, feedback-rich environment while maintaining quality.
• Clear written and spoken English communication skills and the ability to present and defend design work to stakeholders.
• Working knowledge of HTML/CSS or experience with AI-assisted coding tools such as Cursor, v0, or Claude Code.
• Experience with experimentation tools such as Optimizely and analytics tools such as Google Analytics, Hotjar, or Looker.

Nice To Haves

• Experience in financial services or another regulated industry where trust and compliance shape the work.
• Basic motion design skills using After Effects, Jitter, Lottie, Figma Motion, or similar tools.

Responsibilities

• Design, test, and optimize high-converting landing pages, reusable UI components, and end-to-end user journeys while maintaining website design standards and brand alignment.
• Partner with Marketing to develop and run A/B and multivariate tests, iterate based on results, and use funnel analytics, heatmaps, test results, and customer insights to identify friction and determine future tests.
• Produce static and animated creative, including hero assets and iterative test variations, within the brand design system.
• Design email templates and campaigns with the CRM team, including lifecycle journeys and product launches.
• Build and maintain reusable templates, modules, and patterns for web, ads, and email, collaborating with Product Design and the Raisin Design System.
• Independently guide cross-functional stakeholders from problem to execution and take projects from brief to launch, including prototypes and implementation-ready tests.
• Present and explain design decisions, connecting them to the brand, customer, and business results.
• Use AI tools for concepting, variant production, prototyping, test implementation, and analysis while maintaining visual quality and compliance.

Benefits

• Flexible working hours and up to 28 days of PTO accrued from the first month, plus 13 public holidays.
• Employee Development Budget of $2,200 and four full training days per year.
• Company 401k contribution of 5%.
• Healthcare coverage contribution, including medical, dental, and vision.
• Commuter benefits and a flexible working-from-home policy.
• Regular team events and yearly Summer and Winter parties.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed