Digital Designer & Copywriter

South China Morning Post • , DC

7d • Onsite

About The Position

SCMP is seeking a Digital Designer & Copywriter to create visuals and write copy for digital marketing campaigns and in-product promotions. This role will focus primarily on digital design (approximately 65%), with some creative copywriting (approximately 25%) and branding/print design (approximately 10%). The position sits within the product design team and collaborates closely with marketing, subscription, product, and editorial teams. The goal is to enhance campaigns, ideas, and product experiences through compelling visuals and concise copy.

Requirements

• 3+ years of experience in graphic or digital design, preferably in-house, at an agency, or within a media company.
• A portfolio showcasing strong digital marketing work.
• Confident in writing short-form marketing copy, including headlines, taglines, and social captions, with provided examples.
• A strong understanding of layout, typography, and visual hierarchy.
• Clear and concise written English, with an aptitude for tone and understanding what drives engagement.
• Comfortable using AI tools in daily work, with the ability to critically assess output.
• Ability to manage multiple projects simultaneously and deliver work quickly.
• Proficiency in Figma and Adobe Creative Suite.

Nice To Haves

• Knowledge of the Greater Bay Area market and platforms like WeChat and Xiaohongshu.
• Motion graphics or basic video editing skills for social content.
• Experience with subscription or conversion-focused marketing.

Responsibilities

• Design digital campaign assets, including banners, EDMs, social posts, landing page visuals, and ads.
• Design promotional moments within products, such as subscription prompts, paywall messaging, and in-app banners, and collaborate with product and engineering teams for implementation.
• Build reusable templates and utilize AI tools to generate variations at scale, focusing more time on ideation and quality.
• Adapt creative assets for different platforms and formats efficiently and to a high standard.
• Write copy for campaigns, including banner messages, EDM headlines and subject lines, and social captions.
• Contribute ideas to campaigns where words and visuals are integrated.
• Test different versions of visuals and copy, and use performance data (click-through, sign-ups, conversion) to inform future iterations.
• Assist with branding projects to ensure consistency with the company's brand identity.
• Handle small print projects, such as adapting digital campaigns into print ads for newspapers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed