Digital Copywriter

Aston Carter•Earth City, MO
•$48 - $48•Hybrid

About The Position

We are seeking a Digital Copywriter for a 34 month limited-term assignment to support high-volume e-commerce content development across our Aquatics Pet and Home & Garden businesses. This role involves hands-on writing and support for large-scale, complex e-commerce content optimization and creation initiatives. The ideal candidate is a strong, detail-oriented writer who can quickly learn multiple brands, translate product information into clear and compelling consumer-facing copy, and manage a high volume of deliverables in a deadline-driven environment. This is a hybrid role with office days from Tuesday to Thursday and remote work on Mondays and Fridays.

Requirements

  • 1 year of digital copywriting experience

Nice To Haves

  • 2+ years of digital copywriting experience preferred
  • Bachelor's degree preferred
  • Experience in Consumer Packaged Goods (CPG) preferred

Responsibilities

  • Write, edit, and maintain e-commerce product copy in accordance with retailer requirements, online data standards, and brand guidelines.
  • Develop clear, compelling, and benefit-driven product titles, descriptions, bullets, and other product detail page content.
  • Create best-in-class standard and Premium A+ / below-the-fold content for various retailer platforms.
  • Develop concise, engaging copy for product gallery images and digital shelf assets.
  • Partner with the Digital Shelf team to optimize existing product content and imagery.
  • Collaborate with Design to develop e-commerce brand store content for retailer platforms including Amazon and Walmart.
  • Incorporate relevant SEO and SEM keywords into product content while maintaining a natural, consumer-friendly experience.
  • Translate product features, technical information, and approved claims into easy-to-understand consumer benefits.
  • Adapt messaging across multiple brands while maintaining each brand's distinct voice, tone, and positioning.
  • Ensure all copy is accurate, consistent, and compliant with internal Legal, Regulatory, and brand standards.
  • Manage multiple projects and product SKUs simultaneously while meeting established timelines and deliverables.
  • Support miscellaneous digital and brand copywriting needs as capacity allows.
  • Conduct product, category, consumer, and competitive research to inform content development.
  • Stay current on e-commerce best practices, digital content trends, and evolving retailer requirements.
  • Monitor competitive activity and identify opportunities to strengthen digital product storytelling.
  • Participate in project kickoffs, creative brainstorms, and content planning discussions.
  • Collaborate with Copy, Design, Digital Shelf, Media, and other cross-functional partners throughout the content development process.
  • Provide creative and strategic input to DCX and other teams as appropriate.

Benefits

  • Medical, dental & vision
  • Critical Illness, Accident, and Hospital
  • 401(k) Retirement Plan Pre-tax and Roth post-tax contributions available
  • Life Insurance (Voluntary Life & AD&D for the employee and dependents)
  • Short and long-term disability
  • Health Spending Account (HSA)
  • Transportation benefits
  • Employee Assistance Program
  • Time Off/Leave (PTO, Vacation or Sick Leave)
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