Digital Content Strategy Manager

Churchill Downs Incorporated • Lyndon, KY

4d • Onsite

About The Position

TwinSpires is the premier online horse racing wagering platform in the United States, owned and operated by Churchill Downs, Inc. As the Digital Content Strategy Manager, you will be responsible for creating and delivering live and prerecorded content for our Players to enhance their engagement. A key focus will be understanding our Players' wagering needs, particularly our Core Player base. You will collaborate with a team to achieve measurable results in content development, with an emphasis on video but also including written content, to improve the wagering experience. This role requires extensive horse racing knowledge and an understanding of the ADW product to define marketing strategies and develop Player interactions. Travel to different Racetracks to deliver unique live onsite content will be part of the role.

Requirements

• 2–3 years in a video content, digital media, or content strategy role.
• Proven track record producing or overseeing short- and long-form video.
• Proficiency with video platforms: YouTube, Instagram Reels, TikTok, X.
• Familiarity with production tools (Adobe Premiere, Final Cut, or equivalent)
• Experience briefing videographers, editors, and motion graphics artists.
• Previous knowledge and experience in horse racing.
• Understanding of the racing calendar, major fixtures, and key stakeholders.
• Familiarity with racing terminology, form, betting markets, and culture.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Strong written and verbal communication skills.
• Experience presenting to or working alongside senior leadership.
• Comfortable working autonomously in a fast-paced environment.

Nice To Haves

• Bachelor's Degree Preferred.
• Existing relationships within the racing industry an advantage.

Responsibilities

• Play a key role in implementing our video content strategy based upon extensive horse racing knowledge and with an objective of making us the Home of Horse Racing for Core Player group.
• Act as the Field Producer at major horse racing events, overseeing all aspects of on-site content creation and production.
• Act as the point person for all content and production needs while on location. Troubleshoot on-site challenges, from logistics to content planning and technical issues.
• Coordinate and manage filming schedules, interviews, and on-location shoots, ensuring quality footage and adherence to tight deadlines.
• Work collaboratively with editorial teams, video editors, camera crews, and social media managers to develop and execute content strategies.
• Participate in strategy meetings, bringing creative ideas for improving the quality, reach, and engagement of horse racing coverage.
• Develop strong relationships with key stakeholders in the industry; Jockeys, Owners, Racetrack Management Teams, that allows you to create content that is unique and that improves the wagering experience for our player base.
• Create video content across several campaign types from lives shows, interviews, on track activity, product promotion or wagering insights to grow the business.
• Provide in depth wagering information, beyond the details that can be found in the past performances, to the Player in a clear and concise manner.
• Provide guest analysis on a wide array of platforms such as live social media shows, podcasts & radio shows as needed.
• Help develop our overall video content strategy and approach.
• Where other duties allow, research and create written editorial contributions for TwinSpires brands of TwinSpires.com, KentuckyDerby.com, YouBet.com and Brisnet.com.
• Written content will consist of well researched stories that educate or elevate horse player engagement and betting.
• Where other duties allow, participation in content editing and style management for TwinSpires brands and guiding content ideation. From copy, editing and fact checking to leading innovation in process and new content efforts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree