Digital Content Specialist
About The Position
We are seeking an exceptional Digital Content Specialist to lead and implement platform strategy and content planning for our clients, which include high-profile organizations and government agencies. This role is responsible for audience growth and engagement tactics, brand voice and storytelling, campaign strategies and ideation, tactical implementation, and social analytics. This is a highly visible role for a specialist skilled in platform-native tools, content calendars and creative briefing, social listening tools, paid social optimization, and influencer and community management.
Requirements
- Must have a Bachelor’s degree in a relevant field and at least 7 years of experience. Alternatively, must have a Master’s degree in a relevant field and 5 years of experience.
- Must be based in Washington, D.C. This onsite role will report to federal client locations daily.
- Must be able to receive and maintain a federal security clearance (public trust level).
- U.S. citizenship is required with verbal and written fluency in English.
- 5+ years of progressive experience leading digital or social strategy at an enterprise, agency, or government level.
- Demonstrated command of major platform algorithms, paid/organic amplification strategies, and evolving audience behaviors.
- Proven success working with cross-disciplinary creative teams (design, video, animation, copy).
- Experience driving large-scale digital content campaigns with measurable impact.
- Strong data literacy with the ability to translate analytics into actionable strategy.
- Ability to operate confidently in high-pressure, fast-cycle environments.
- Outstanding communication, leadership, and stakeholder-management skills.
Nice To Haves
- Experience in federal, state, or local government; public affairs; national brands; or regulated industries.
- Familiarity with crisis, reputation, and issue-management in digital spaces.
- Knowledge of digital advertising, influencer strategy, and platform partnerships.
- Experience briefing senior executives on digital strategy.
Responsibilities
- Owning and directing digital content across all platforms (e.g., X, LinkedIn, Instagram, Facebook, YouTube, emerging platforms, and web integration).
- Serving as a senior authority on platform algorithms, optimization, and evolving trends, ensuring strategy stays ahead of the digital curve.
- Setting the comprehensive, strategic framework for social and integrated digital storytelling that aligns with agency missions and departmental messaging priorities.
- Working with designers, videographers, animators, and writers on creative approach, pacing, tone, format, and platform-specific storytelling.
- Leading, developing, and implementing real-time and rapid-response digital content for major announcements, events, and high-attention moments.
- Presenting confidently digital strategies to senior federal leadership and political appointees, translating technical metrics into actionable insights.
- Ensuring compliance with accessibility (Section 508), records management, security, and platform policies.
Benefits
- Medical, dental, and vision insurance
- 401(k) and profit sharing
- Eleven federal holidays and paid time off
- And more!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
