Digital Content Specialist
About The Position
Mater Foundation are looking for a Digital Content Specialist to join the Lotteries team! This permanent, full-time role will be based at our Newstead campus. As the healthcare needs of Queenslanders grow, so does the role of Mater Foundation. Mater Foundation is an iconic Queensland fundraising and philanthropic institution, committed to providing exceptional care through health, education and research. It meets a profoundly satisfying mission to improve the health and wellbeing of our community and to continue the Mater tradition of care and compassion. Mater Foundation helps to underpin an extensive network of hospitals across Queensland, a world-class research institute and a nationally accredited education provider. The Digital Content Specialist is responsible for planning, producing and distributing compelling content that delivers against campaign objectives. You will oversee organic social media, content strategy, production shoots, campaign delivery, community management and performance reporting. You’ll collaborate closely with our digital marketing team, agency partners, production crews and internal stakeholders to ensure all content aligns with brand guidelines, engages audiences and supports acquisition and fundraising goals.
Requirements
- You will have tertiary qualification in marketing, digital media or a related field and a minimum 3+ years’ experience in digital roles within a marketing team.
- Strong production and project management capabilities, including timeline development, stakeholder communication and progress tracking.
- Proven analytical skills with the ability to use data to guide decisions.
- At least 3 years’ experience in creative and content management, with the ability to maximise partner output.
- Experience in quality assurance of marketing assets, including proofreading and effectiveness assessment.
- Solid understanding of digital growth, acquisition marketing, social media, digital publishing and asset management.
- Familiarity with best‑practice digital marketing techniques.
- Experience administering social accounts and working with content management systems.
- Proven ability to create channel‑appropriate content.
- Strong interpersonal skills and the ability to collaborate effectively to achieve campaign outcomes.
Responsibilities
- Lead the Lotteries organic social media function
- Contribute to the development of social media and community‑building strategies for Mater Prize Home and Cars for Cancer
- Applications of our AI tools for our content creation
- Build strong working relationships within the Lotteries team and wider Mater Foundation to ensure effective collaboration and support
- Contribute to organic search and content marketing strategies
- Oversee production and rollout of organic video content
- Lead the creation and implementation of organic content campaigns
- Develop and test value propositions to understand supporter motivations
- Build content plans for social and organic campaigns
- Prepare clear agency briefs, timelines and budgets
- Ensure all supporter‑facing content aligns with brand guidelines and tone of voice
- Provide executive summaries of key reports for the Head of Digital – Lotteries
Benefits
- Increase your take-home pay with generous salary packaging options, including meal and entertainment benefits
- Grow your career with access to industry-leading training and professional development through Mater Education
- Wellbeing support through our Employee Assistance Program and on-site pastoral care teams
- Access a range of health and wellbeing services with a corporate discount on private health insurance
- Exclusive discounts across dining, retail, travel, accommodation (just to name a few!)
- Stay active with unlimited access to discounted gyms via the Fitness Passport program
- Convenient, discounted on-site parking
- Enjoy great food with reduced prices at our campus cafés and coffee spots
- Join Queensland’s Largest and Most Innovative Not-for-Profit Healthcare Team.
- Access to health, end of trip and wellness facilities within our purpose-built corporate office in Newstead
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
101-250 employees
